Monthly Archives: February 2015

Is it better to write long form or short form content for the web?

The length of your content depends on your business goals. If SEO is something you're looking to improve through content development, lend your ears this way...

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Google Rewards You For Generating Valuable Reader Content

Google’s algorithm for ranking websites on their search engine results page is constantly being updated. Two of the updates from 2014 in particular got us really excited: Panda 4.0 and Panda 4.1. What is a Panda update? Google apparently likes to categorize their algorithm updates using animal names beginning with the letter P, like Penguin,

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Black Hat SEO Techniques

In our previous post we explored the differences between black hat, white hat and gray hat SEO techniques. Just to jog your memory, black hat SEO is frowned upon in the web community; it involves techniques that defy search engine rules. Choosing to employ black hat SEO techniques is likely to land you in trouble

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SEO: Black Hat vs. White Hat

SEO (aka search engine optimization) can be a tricky game to play when it comes to ensuring your website ranks well on a search engine results page. Some will play dirty while others will play clean, but is there a safe in-between technique that will help rank your website as a winner? As you read,

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Use Keywords to Achieve Stellar SEO

Looking to improve your page performance but not sure how? We’ve got you covered. How well your website pages perform is closely linked to the search engine optimization (SEO) techniques you’ve implemented. On the surface SEO might sound like a scary and difficult task to take on, but in reality there’s a lot you can

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Is your website, like, stuck in the ’90s?

As a person who was around during the big Internet boom of AOL, I feel like I’m entitled to say I’m knowledgeable on the development of website design over the past 21 years (Sheesh, I’m old.). Or I at least have an educated, very strong opinion. Clearly, websites have come a long way since the ’90s.

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A Web Designer’s Love Fest with WordPress

Most of us interact with websites on the daily without giving much thought to the backbones of the site and how it manages to exist on the World Wide Web; web designers view them a little differently. They think in terms of the content management systems supporting the site. Some web developers can take one

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3 Ways to Attack Your Website: A Battle of Pros and Cons

Once you’ve created your website plan the next step is to decide who’s going to bring your masterpiece to life. Is this going to be a do-it-yourself project or one to enlist the help of a local design firm? Option #1: DIY Your website’s your baby and you operate on a tight budget, so why not

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What’s NOT Included in Your Design

Design companies are unique across the board. You can’t expect uniformity in how they look and operate or in all the services they offer. Some companies deliver the full package while other may only specialize in a few areas related to website creation, in which case you might need to seek out additional help from another

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34 Questions to Ask Before Hiring a Design Company

Choosing the perfect design company for a project is not a decision to make on a whim. You’re going to be spending a lot of time meeting and communicating with your design company; it’s a very involved process. In the initial meeting, before the contract is signed, you’ll be answering questions from the company’s project

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