Do you want to create better visitor engagement on your website? Are you struggling with high bounce rates? Would you like to increase your page views?

If you answered yes to any of these questions, you just might be in luck. Below we have outlined 5 different steps to help your business:

  •  Increase page views
  • Obtain longer visit duration
  • Lower bounce rates
  • Increase pages per visit
  • Bring back previous visitors

Analytics guru, Avinash Kaushik says that a bounce rate of under 20% is nearly impossible. In her report on bounce rate, she says “anything over 35% is a cause for concern and anything above 50% is worry.”

 

In order to acquire repeat viewers, lower bounce rates, or allow for longer visit duration, etc., your audience needs a reason to stay on your website. Give your viewer a reason to stay on your website by following these simple suggestions:

1. Allow for Audience-Engagement

Create polls, surveys, quizzes or games for your viewers to participate in. By creating polls and surveys, you are allowing the viewer to share their opinion with you, showing that their thoughts and feelings matter. Creating quizzes or games gives the viewer a reason to keep coming back, whether it’s to test their knowledge or to gain a new high-score.

2. Designate a Special Day

According to CopyPress.com, if your website designates one day a week for some form of special content, such as “Infographic Wednesday” or “Comics Friday”, readers are more likely to revisit your site during those set days. If you need to boost viewership each day of the week, designate a topic or item for each day. It doesn’t hurt to get creative! However, no matter if you choose one day or every day to designate a special theme to, do not forget to be consistent. In order to look like a reliable source, readers need uniformity and consistency.

3. Shorter Page Loading Time

In a 2012 report by the Aberdeen group, it was noted a 1-second delay in page-loading can result in as much as 11% “fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.” If this is a problem for your company’s website, consider using a content delivery network, optimizing images for your website (65% image quality instead of 100%), or removing white space in your HTML source code.

4. Create a Company Blog 

As of 2010, nearly one out of every two businesses utilized a blog for marketing according to Newstex. When creating a blog, keep in mind that your viewers are curious about you, your company, and what helpful knowledge you can provide them with. If you can provide knowledge to benefit or interest your viewer, they’ll keep coming back for more. Place a link to your blog on your website and place a link to your website on your blog, creating an easy line of traffic between both.

5. Social Media is Your Friend

Your viewers are out there on at least one social media platform. They can be reached through sites such as: Facebook, Twitter, LinkedIn, Pinterest, or Tumblr.

According to eMarketer, by 2017, “the global social network audience will total 2.55 billion.” You don’t want to lose out on reaching such a large audience! Create social media profiles on Facebook, Twitter, LinkedIn, etc. to attract and inform your viewers.

Side note to beginner social media posters: When posting on social media, remember to follow the social media rule of thirds.

  • 1/3 of your posts should be related to your brand.
  • 1/3 of your posts should be about your industry, sharing content from outside sources.
  • 1/3 of your posts should be personal interactions.

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