Monica is going to speak to the Adobe User Group tonight.  Check out her presentation on how to add the art of sales to your creative process.

Presentation Overview:

Adding the Art of Sales to Your Creative Process

Some clients are easy to please while others are though, some make good design decisions and others make you want to run and hide from their so called creative ideas. Sales may seem like a dirty word to creatives but when approached correctly it’s an extremely effective and sometimes under utilized tool to keep you AND your clients happy. We’ll be discussing ways to approach your design presentation like that of a sales person, to guide your client to make good design decisions, make your job less stressful and keep projects on budget.

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