Local businesses are using Google My Business, a free tool that showcases your business by making it easy to find with a quick search. When people search a generic term Google provides a map listing the location of nearby businesses, as well as their hours and ratings. You can get your business to pop on local searches by making a Google account and following a few of our quick tips.
It’s probably safe to say you’ve been to at least one business trade show. And you likely hauled out some kind of branded tote bag loaded with a ludicrous number of pens, notepads, pamphlets and gadgets with business slogans slapped on every one. And when all was said and done, half of it went into the trash can. Or into your trunk. Or wound up in a desk drawer somewhere, completely forgotten. So how do you begin to choose a giveaway that won’t end up unused and forgotten under someone’s car seat for 3 years before finally being pitched?
There was a time when everything marketing had to be done by hand or on foot, from creating flyers and cards for direct mail to sending salesman door-to-door. Now, that’s all changed with the evolution of today’s social media platforms.
It’s the planning time of year. Which for me means RFP’s and lots of conversations with organizations and businesses attempting to change. Some people have their ducks in a row, they know who they are, where they’re going and have a strategy in place to get there.
The average person is assaulted with a barrage of 577 new marketing messages per week. People are learning how to sift through these to find the honest marketers of today’s dishonest society. Learn how to be one of those trustworthy, stand-out companies!
A marketing strategy is like the ham in a ham sandwich. It’s the meat. But if you jump straight to the meat, you miss the tomatoes, lettuce, mustard and mayo, aka the crucial why and what to your marketing plan. Learn how to build a marketing sandwich!
We often get calls from our clients worried about a sketchy sales pitch they received from a random online marketing company. Find out how to spot an online marketing liar with this list of typical scamming tactics.