Unraveling email marketing hype with the basics.

April 20, 2010

CONSUME CREATIVELY

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Despite the reluctance by some organization to include email marketing in their yearly marketing efforts three things are certain.

  1. It offers a high return on investment.
  2. Email marketing is an easy way to increase traffic to your website.
  3. It’s an effective way to stay in contact with past clients.

But what is it exactly?

Definition:

  • Sending emails designed to encourage customer loyalty and enhance the customer relationship
  • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • Placing your marketing messages or advertisements in emails sent by other people

How is it used?

Think email marketing as the electronic equivalent of these three main forms of traditional marketing:

  • Direct mail
  • Sending people a print newsletter
  • Placing advertisements in subscription magazines and newspapers

Email marketing is not a substitute for these activities but a compliment.

View statistics about email marketing

Who Manifested This Madness?

Monica Maye Pitts

This fabulous human, that's who.

Monica Maye Pitts

Monica is the creative force and founder of MayeCreate. She has a Bachelor of Science in Agriculture with an emphasis in Economics, Education and Plant Science from the University of Missouri. Monica possesses a rare combination of design savvy and technological know-how. Her clients know this quite well. Her passion for making friends and helping businesses grow gives her the skills she needs to make sure that each client, or friend, gets the attention and service he or she deserves.

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