Logo design is a tricky beast. There are lots of elements to consider like icons, colors, words and overall shape of the logo. To help prevent a logo disaster, we’ve put together 8 logo design no-nos to guide you in a more positive design direction.
Microsoft Word is good for one thing: words. It’s excellent for writing papers, rough copies of blog posts or emails, outlines for speeches, etc. And if you’re super proficient, perhaps an E-Book. However, when it comes to anything design-wise, especially something representing your business, please don’t use Word. There are other options!
If you don’t have the money to purchase an Adobe product, consider subscribing to the Adobe Creative Cloud. There are several different plans; you could sign up for a single app, at $19.99/mo, for a couple months and design yourself an awesome logo and then cancel your subscription. Adobe Illustrator is the best program for logo design, however InDesign can also get the job done.
Another possibility is hiring a pro (*cough, cough* MayeCreate) to get the job done.
With unlimited options, I understand it’s hard not to go berserk and design the heck out of something. The best logos are often simple, clean and easy to read and understand. You don’t need sparkles, feathers or frills. Here in the office, Tyler often reminds us to KISS: Keep It Simple, Silly. The best logos are often simplistic, sleek and easily translate what a company provides.
Keep this small list of don’ts at hand in case you see yourself veering off into design crazytown:
This may seem like a strange don’t because why wouldn’t you want to be emotionally attached to your design?! Keep these thoughts in mind when you feel yourself attempting to become one with your design:
Good designs take time, especially in the beginning stages. Our guy that designs logos, Tyler, will typically spend 30 minutes to an hour simply sketching ideas before even touching Illustrator. How many ideas does he come up with in that time? Maybe 20. How many of those ideas are successful? Probably two.
Let your creative juices flow; allow yourself time to look for inspiration and sketch out a million ideas before honing in on one or two to actually create digitally. Your design will thank you.
Are you using any of the following fonts in your logo design?
Well….don’t. These fonts, Comic Sans and Papyrus especially, have come to earn a bad reputation in the design world. With thousands of fonts out on the market, why resort to ones that are, like, so 20 years ago? Venture out into the font abyss and find other fonts that strike your fancy.
Keep these thoughts in mind when searching for the perfect font for your design:
Like I’ve mentioned already, your logo will be utilized in different ways at different sizes. Photographs are created by pixels, or tiny squares of color, with a set size. While they can get smaller, they can not get larger. When a photograph file is stretched it gets pixelated and, well, gross.
Use vector graphics instead of photos. A vector, or Illustrator graphic, is created by tiny scalable objects defined by mathematical equations, rather than pixels, which you can freely expand and collapse with no detriment to the appearance.
If creating your own vectors is not your thing, check out these great websites to find what you’re looking for: ThinkStock or VectorStock. Once you’ve downloaded the file, pull it into Illustrator to adjust until you’ve perfected your design.
What comes to mind when I say “clipart”? Colorful line drawings of flowers, bunnies or clowns? Thought so. Let’s keep the clipart for elementary school walls, okay? A logo is meant to represent a business in a classy, professional way. It’s best to start from scratch.
It takes time to figure out if you like a design or not; asking someone’s opinion could possibly help. However, it’s probably best to just ask a couple people, not an entire room. Everyone has their own opinion and before you know it, three people will be hollering over the other two and eventually someone will start crying. Stick with asking a couple people whom you know are unbiased and will give honest, constructive criticism.
Now that you’ve learned what not to do in logo design, find out what you should do![hs_action id=”10595″]
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