Social media is not going away anytime soon. It can be a huge benefit for companies to use in their marketing mix. Jon Loomer says it best, “the million dollar question asked by many marketers relates to how to increase Facebook Likes. But the key problem should be attacking how you get relevant Facebook Fans. It’s about quality, not quantity!”
Use the marketing assets your organization already has to build your Facebook audience:

  • Email your subscribers asking them to like your page.  
  • Put a notice on your website.  
  • Add an invitation to follow you on Facebook in your email signature or digital invoices.
  • Place a sign on your reception desk.
  • Get creative!

Meanwhile utilize the man great features Facebook offers to promote your page to gain more followers inviting friends, coworkers and acquaintances to follow your page.  Last but not least consider promoting your page using a paid advertisement.  See our infographic for more details and resources.

Building Your Facebook Audience Steps

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