We’ve made it to Step 3 of the 10 Week Blogging Success Recipe! If you haven’t already heard, we’re breaking down the 8 steps of the recipe into individual posts to help you fully understand how to jump start your blogging efforts.
If you would like to review the entire recipe or are interested in a particular step, the links below will direct you where you want to go.

The third ingredient the recipe calls for are 5 blog post emails. Watch the video below for a quick overview of this step.

Blend Together 5 Blog Post Emails

The third step of the 10 Week Blogging success recipe challenges you to plan and send 5 blog post emails or newsletters based off of your 10 blog posts. Sharing your blog post content on social media is a great place to start, but the promotion process shouldn’t stop there. Using email marketing to promote your blog posts is a great way to increase views to your blog. People discover information differently making it important for you to promote your content in various ways so that it reaches the largest audience possible.

Remember, the whole purpose behind composing blog posts is to give people a reason to visit your site, provide them with useful information and then hopefully convert the visitors into leads for your business. By telling your followers and subscribers about your posts through social media and email marketing, they can easily share or forward that information on to their friends or followers, increasing your reach.

Planning

Email Sending Schedule

Following the 10 Week Blogging Success Recipe, if you have

  • 5 emails to send in
  • 10 weeks referring to
  • 10 blog posts,

the simplest plan of action is:

  • send 1 email every 2 weeks
  • promoting 2 blog posts at a time.

However, if you would rather send only one email per month I would suggest formatting the first two emails with four blog articles and the third email with two blog articles. Then again, if you’re a real go-getter and your email list responds well to receiving an email every week, you can send one email per week for ten weeks promoting one blog post at a time.

Email Contents

Whichever sending schedule you choose to follow, there are seven must-have elements to include in your emails.

Contents of blog post emails

1. Photo

Photos help make your marketing emails more interesting and can also act as a link to your blog post. Include one photo for each blog article promoted in the email. You can use one of the images from within the blog post.

2. Caption

A caption can help readers understand what the photo has to do with your blog article, especially if the image is a little abstract.

3. Title

Not only does the title help preview what the post is about, it’s also another great place to link out to the post on your website.

4. Date

If you’re promoting more than one blog post in an email put the date that each article published to your blog under the title. If you’re promoting only one blog post it’s acceptable to just use the date the email is being sent on instead of the date the post published on. In some cases that date might be the same.

5. Author

Give credit to the person who actually wrote the blog post by including their name in the email.

6. Description

Include a short description of the blog article in the email to give readers a preview of what the post is about. This part of the email is your chance to convince readers that this blog post is awesome and they would benefit from reading it. Often times the first or second paragraph of the blog post will suffice as the description, but you may need to alter it a bit for length or meaning.

7. Read More Link

This part of the email is extremely important. You want to make it as easy as possible for your email recipients to get to your post if they are interested in the topic. Including a read more link after the description that transfers readers directly to the blog post with one simple click will increase the likelihood of people viewing the entire post on your site.

Serving Suggestions

Blog Post Email Serving SuggestionsAs an experienced email marketer, I’ve discovered a few tips and tricks that make scheduling and sending blog post emails an easy process.

  • Use an Email Template Email templates help make your emails “pretty” and branded in a consistent way. The template also ensures that all of your blog post emails are formatted in the same way. At MayeCreate, we use HubSpot’s email creation tool which allows us to easily fill in content, add images, schedule emails ahead of time and choose recipient lists from our contacts to send to.
  • Experiment to Find Which Days and Times Work Best for Sending Emails – Did you know that people are more likely to open your emails on certain days of the week at certain times of the day? Research has also been conducted to discover which days of the week are best for email click-throughs. We’ve done our own research to figure out the best days and times for us to send our emails, but realize what works for one company may not work for another.
  • Include Your Company Logo in the Emails – Notice on the email template above there is a space blocked out for you to insert your company logo. Link your logo to your website to present another opportunity for email recipients to easily access your site.
  • Include Social Sharing Buttons in the Emails Also on the email template you’ll see there are social media icons. You want to include social sharing buttons in your emails so your recipients have the option to promote your blog posts on their accounts to their friends and followers. This makes it possible for people not even in your contact list to view your blog post.

More Resources

If you’re interested in learning more about creating marketing emails, check out these two resources:

Ready for Step 4: Dish Out 1 Offering?

Check out 10 Week Blogging Success Recipe for a complete outline of the recipe ingredients and directions.

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