In the past few months, we’ve flooded our followers with loads of information about how important it is for their company to blog, the benefits they’ll be rewarded with and even suggested topics they can write about.
Having done all of that, it was about time for us to evaluate our own blog post performance here at MayeCreate.
We are currently working on evaluating and re-working our blogging strategy in terms of content and delivery so that our blog followers and others interested in the information we have to share can access the most relevant, valuable industry information. Taking the time out of our schedule to do this means that our blog posts for the next month or so will be a bit more scarce, but we believe this assessment period will result in our team producing higher quality blog posts that reflect what YOU want to hear.
So until then, we thought you might be interested in our performance so far this year.
In 2013, MayeCreate published 109 blog posts for an average of about 9 posts per month. We thought that number was decent, but with the start of the new year, we revamped our efforts.
Between the months of January and April of 2014, MayeCreate published 63 blog posts. That puts us at an average of 15.75 blogs posts per month, so far surpassing our 15 blogs per month goal for this year. The reason we aimed for generating that many blog posts is because a HubSpot study revealed that “companies that blog 15 times or more per month get 5 times more traffic than companies that don’t blog”. Click here for more startling statistics that will change your mind about blogging.
Knowing that we successfully increased our quantity of blog posts per month, we were interested in seeing how this impacted traffic to our website.
In 2013, we averaged 1,362 visitor sessions per month. So far in 2014, we’ve averaged 2,880 visitor sessions per month. That means we’ve more than doubled our traffic, which can be contributed in part to our increase in blog content.
The top 5 most visited blog posts published since the start of 2014:
This blog post has experienced tremendous success in comparison to any of our other posts based on the page visits. Because of the outstanding number of views this particular post had received by the end of 2013, we took a closer look at how visitors were behaving while on the page. We were disappointed to find out that this page was experiencing a high bounce rate (85.43%) and a high exit rate (83.94%). These figures meant there were many missed opportunities where we could have been developing relationships with the visitors.
These rates were putting a frowny face on our performance and we needed to do something about it. We decided our solution was not going to be about changing the content of the post but rather about changing and upgrading the content surrounding the post on the web page. After integrating HubSpot with our website, we upgraded the page by adding the following things:
With these changes in place, we reevaluated the E-blast, Don’t E-bomb post performance. Between the month of January and May of 2014, the bounce rate had dropped to 12.21% and the exit rate dropped to 45.01%. Thanks to HubSpot, we also discovered that this post assisted in making 24 conversions for us. Success!
It’s truly outstanding and rewarding to know that a single one of our blog posts has the potential to be viewed literally thousands of times. However, we’re still proud of our posts that don’t receive nearly that many views. In fact, out of all the blogs we’ve posted so far this year, a majority of them were spread evenly between being viewed 22 to 70 times. We hope to raise the lower end of this spectrum as we learn more about our reader’s interests and discover intriguing topics to write about.
For every blog post we write, we post about it on Twitter, Facebook and LinkedIn. As part of our new social media strategy, we are posting to each social media site at least twice in reference to the same blog article. We know people are active on these sites at different times and on different days, so this strategy will help us reach as many of our audience members as possible.
Along with the social media posts, we also send out emails to our blog subscribers alerting them about the new information we have available.
A visitor is counted as a referral when they are directed from another website back to our site through links.
Direct traffic and organic searches are other ways people are able to find our blog posts. The percentage of people finding our content through these means has actually decreased from 2013 to 2014. However, this trend is to be expected due to increased sourcing from social media, marketing emails and referrals from other websites.
So now that we know what the statistics say are our most popular blog posts, we’re ready for your feedback. We encourage you to give us your feedback by taking a few seconds to respond to the survey below. The information we collect will truly help us help you.
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