Google Analytics is like a profit and loss report for your website. It allows you to interpret how visitors interact with your website and gauge it’s success. Here’s how we sort through a report step by step.
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Here we are at the end of our Dissecting Google Analytics Reports blog series. In this fifth and final installment of the series we want to share some insights about the technology people use to view your website. If you’ve synced your site up with Google Analytics you have the ability to answer questions like:
Read MoreWelcome to the fourth post in our Dissecting Google Analytics Reports blog series! The data that Google Analytics is able to track and gather about your website visitors is truly phenomenal. This week we’re exposing how you can determine where your visitors are located. You may be thinking, So what? Why should I care where my
Read MoreWe’ve made it to the third installment of the Dissecting Google Analytics Reports blog series (woot, woot)! In this post we’ll be taking a look at new vs. returning visitor metrics as displayed in your traffic report. If you’ve never compared the data for your new and returning website visitors, I suggest taking a stab at it.
Read MoreWelcome to the second installment of our Dissecting Google Analytics Reports blog series. Today we’re focusing on Traffic Sources. In the first installment we looked at Behavior Flow, and soon we’ll be looking at: New vs. Returning Visitor Frequency & Engagement Location Technology, Browsers and Mobile Viewing Breaking down the sources of your website traffic is
Read MoreWelcome to the first installment of our Dissecting Google Analytics Reports blog series focused on Behavior Flow. Behavior flow is one of the many awesome data sets available to you in your Google Analytics report. Upon reviewing the behavior flow on your website you’ll be able to answer this key question: How do visitors travel
Read MoreThanks to everyone who attended our Google Analytics Workshop September 10th. We had a wonderful turnout, with nearly full houses in the morning and lunch sessions and even two attendees from out of state attending our webinar! We hope you learned how to interpret your reports so you can effectively measure marketing efforts, optimize web performance
Read More“How did you hear about us?” We’ve all heard this tired tracking question employed by so many companies to discover how they gained a new lead or customer. The method is flawed at best for tracking customer acquisition. Perfecting the art of tracking is a full time job but reviewing your online marketing efforts is a
Read MoreGoogle Analytics is a great tool to monitor your website’s WWW footprint. It’s important for you, and other administrators, to stay up to date with your site’s traffic data and other important information. Keep everyone in the loop by adding users to your Google Analytics.
Read MoreWe served up bagels and site statistics on Oct. 3. As a break from our regular Lunch & Learn workshops, we offered a morning Breakfast & Learn for Google Analytics. Attendees took a look Under the Hood of Google Analytics to see if their website was meeting its goals and how to improve if it
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