Jump start your blogging efforts with this 10 week blogging success recipe. In just 10 weeks you’ll be able to create, distribute and promote great content in a timeline that won’t have you feeling overwhelmed. Let’s get cooking!
The first thing you’ll need to do is plan out 10 blog posts so that you can publish one post per week for the next ten weeks. In order to decide what to write about, determine what your buyer persona needs/wants to know. When people read your blog posts you want them to feel like Finally! Somebody is answering my questions! Providing useful, relevant content on your website is a crucial part of the inbound methodology.
Some information you’ll want to jot down while planning each of your 10 blog posts includes:
It’ll be much easier to work on writing the description of your post before trying to come up with a title. Your goal is to have one blog post ready to publish each week, so once you’ve finished planning each post, start writing!
Now that you have 10 awesome blog posts you can repurpose that content and share it with your social media followings. For each blog post you’re going to schedule two social media posts, hence 20 social media posts in total. Remember to:
When planning your 20 social media posts, take the time to write out the following pieces information:
So now that you’ve written all of these blog posts, you want to tell people about them via email. Since the plan is to publish one blog post per week, plan on sending out one email every two weeks with each email containing links to two blog post articles. The reason you’re promoting your articles through social media and email is because people discover information differently, so in order to reach the largest audience, you want to distribute your content on multiple mediums.
Each email will include:
To the right is an example of a blog post email containing all of the key elements as indicated by the red boxes.
Creating an offering is about providing visitors to your website with answers they need all wrapped up in a nice, neat package. The offer should be valuable so that people are willing to exchange their contact information in order to download it.
To create the offering you’re going to bundle the 10 blog posts you’ve written into one downloadable package. You don’t need fancy programs to create a pretty offer; you can create it using Microsoft Word or PowerPoint. The only requirement is that you need to be able to save it as a PDF.
A few must-have elements of your offering include:
Simply put, a landing page is a page on your website dedicated to promoting the offering you created. The information included on this page will help visitors decide if downloading the offer is worth giving up their email address. You’ll want to make the offer irresistible and have a clear value proposition.
On your offering landing page:
The offering call-to-action is another supporting material needed to promote your offering. The CTA is the first chance you have to help visitors decide if they need the offering. The goal for the CTA is to drive people to your landing page.
The CTA needs to:
The offering email is yet another promotional piece for the offering you created and, just like the offering CTA, the goal of the email is to drive visitors to your landing page. This email will be sent to your contact list and to new people added to your list.
The content of this email will be similar to the landing page. You’ll want to be sure to address your contacts by name and let them know why this offering is of value to them. You might consider segmenting your contact list into groups of people with commonalities so you can send more tailored messages that relate to their need for the e-book.
This is where you actually deliver the offering. Since you have your contacts name, include it in the salutation to personalize the email. Thank them for downloading the resource and be sure to add a download link that connects directly to the offering PDF.
You can use the second half of the email to sell and keep the ball rolling. This is where you might add a CTA for another offering or maybe promote a free consultation.
Finally, end the email with a nice sign off that includes your name, contact information and picture of yourself if you can. It’s a nice touch that lets your contact know you’re real, not an automated system. You can also add social media buttons to your emails, but if you do, make sure they link to the landing page, not the offering file. That way when it’s shared with other people, you gain their contact information as well by requiring them to fill out the form on the landing page in order to receive the offering.
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