Monthly Archives: May 2018

Marketing Rules to Live By

Three Marketing Rules to Live By

As business owners, marketing is a necessary evil. Some of us set a budget. Some of us just answer the phone and decide if we’re going to advertise based on the sales pitch. Before you start throwing money at your marketing, get focused.

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Adding the Art of Sales to Your Development Process

Sometimes selling your work is the easy part. Nightmare clients. You know the ones I’m talking about. The ones with unrealistic expectations, who never seem to listen and think they know more about web development than you do. If you’ve experienced this, you’re not alone. If you’re experiencing it right now…you’re in the cycle and

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Your website bounce rate is zero? Something’s not right.

It’s darn near impossible to get a zero bounce rate for your website, not to mention quite unrealistic, especially if you’re doing email marketing, social media, blogging... basically any form of online marketing. These things generally result in your bounce rate going up, not down.  Regardless, the likelihood of every single website visitor going to more than one page is extremely low...virtually non-existent in fact. So, your website’s unfortunately not as cool as you think it is.

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