Monthly Archives: November 2019

marketing project management concept - computer monitor and clipboard with pen and checkboxes

Marketing Project Management 101

At its root, making sure your marketing gets done is simply project management. And good project management looks a lot like goal setting: first, you outline the process, then you break it down into the smallest components, next you assign due dates to everything, and finally you do the work. But how do you actually make sure it all gets done? We break it down for you by showing you how we do things here at MayeCreate.

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How to Create a Marketing Plan

All marketing plans need to have at least seven things. With Why, and Who, and then breaks into smaller supplemental parts with What & Where, When, How, Budget and Outcomes. It can be hard to wrap your mind around all of them and make sure you've done enough, covered everything, and/or not done too much. Let's take a look at some ways to tackle the beast of creating an effective marketing plan.

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post it note with scrabble pieces spelling "to do"

Annual Marketing Plan Checklist

As the fiscal year comes to a close, everyone starts thinking about all the things they’ll need to do to continue growing their business next year. In my world, a big part of that planning is marketing, and all marketing decisions start with review: review the numbers and review with your people.

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Reviewing Your Digital Marketing Data to Make Decisions

Marketing is like doing the limbo – you can’t go to the next round unless you measure. Whether you're just getting started or you've been marketing for a while, you need to be continually in contact with your marketing metrics to gauge whether it's working. These three things will help you find the information you need and evaluate your past or ongoing campaigns to make decisions about your future marketing efforts.

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