How to Drive Traffic to your eCommerce Store - Blog Main Image
Photo by Viktor Hanacek

So you finally launched your eCommerce store! Congratulations. It’s an accomplishment! Must be a great feeling and you should be proud of yourself and your business. Breath in that eCommerce air… [inhales deeply]Ah. Refreshing.

However, you have probably already come to the realization that it’s not always going to be digital lollipops and virtual rainbows. No matter what your experience level — rookie in the business or a sage company that just went online — running an online store can be tough. You’ve already taken the plunge, but luckily, the good people at Subscriptionly.net have come up with a handy infographic that will help you get acquainted with the future eCommerce trends before you start swimming in the deep end.

But before the going gets tough, let us present you with a few general strategies to help you quickly begin collecting revenue from your online shop:

1. Start With A Blog

It is important to mention here that website traffic and online sales are interrelated. The more traffic you attract, the more likely it is that somebody will make a purchase.

Website traffic and online sales are interrelated.

Yeah, it’s so important that I said it again. Deal with it.

Knowing that, keep in mind that no website has a 100% conversion rate. Don’t be discouraged if you see a high percentage of visitors leaving your ecommerce store without buying anything. (We can retarget those guys later.) Instead, focus on bringing more visitors to the site. What’s the best way to build traffic to a new website?

Start.

A.

Blog.

Blogs with rich, top-quality content invite people to regularly visit your website and check if you posted something new. Often, they will end up purchasing something they had no plans of buying initially.

Which is great, cause sales are good… but there’s more!

If done properly, blogging will increase your ranking on Google’s search results, thus boosting your website traffic for free. That’s right, simply by blogging you can not only attract potential customers, but increase your site ranking, thus increasing your odds of attracting more customers in the future. Blogging is good. You should do it.

2. Get In Touch With Influencers

“Influencer” is a term that makes some people shudder. But there is no denying that marketing strategies relying on influencers are becoming increasingly common.

The basic idea is simple:

Your customers might not know about you, but they do know a certain influencer on social media. That person is into what you’re selling, it’s a natural fit. All you need to do is get in touch with them, send them your product, and ask for a review. You can even request it in a video form, which will surely be seen by more people than a written review.

Editor’s Note: It is *not* this easy. Finding the “right” influencer who drives awareness and more importantly conversions can be difficult. Unless you are a mega-corporation the Kardashian’s are probably unavailable. (Also, if you are a mega-corporation, thank you for reading). But, when starting out, this type of marketing can be successful because it allows you to quickly gain access to your target market. Our advice — start small, reach out to people that you know. Once you have a solid footing begin to follow potential influencers and only reach out once you are 100% certain it’s a great fit. Back to our regular programming:

3. Launch Your Own Social Media Accounts

Having a social media presence is necessary nowadays. Ideally, you should create your social media profiles even before launching the website.

But know that social media, like blogging is a typically a long term solution, designed to foster good will and community around your product. Think customer service, not sales.

To efficiently leverage your social media efforts start by researching which social networks your target audience uses the most, and then focus on posting updates there. Are you a B2B company selling the latest widget? Maybe LinkedIn is for you. Do you sell small handcrafted artisan thing-a-majigs? Pinterest might be the place people discover your products. You probably don’t have all the time in the world, so focus on the social network that you feel will work best for you, and expand your efforts to other networks as your business grows.

Once you get started on social media, remember that it’s a process. Keep your profiles updated and post regularly with the latest news, discounts, and offers to build trust and awareness.

4. Host Giveaways

Once you have your social media accounts in place and begin to build a following, consider hosting giveaways and offering your products for free. (Yup, free.)

You can ask followers to do certain tasks in order to enter a contest. For instance, ask them to like your post and tag friends, and in return, they could win a voucher for your online store.  

This strategy helps you in two ways. It helps to build buzz around your brand, allowing you to become known as a business that cares about its customers, and depending on the conditions of your giveaway can help you to exponentially increase the size of your social media following.

Wrapping Up

These are just a few of the amazing ways through which you can boost sales and drive traffic to your online store.

To find out more about the current trends in the eCommerce industry that will shape its future, check out the amazing infographic below.

The Future of eCommerce Infographic

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Meet the Author

Josh Wardini


Josh Wardini, Editorial Contributor and Community Manager at Subscriptionly.net. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.

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