If you’ve decided to embark on your logo planning journey, you’re in the right place. Although it may seem like a daunting task to create a logo from scratch, we’re sharing a few planning steps to ensure you’ve considered all the necessary information a successful logo needs. All of these tips and more can be found in our downloadable Logo Planning Kit.
The first step of planning your logo is deciding what words you’ll include in the logo design. On the surface, this may seem like a lame step; you might be thinking, “Well duh, I want my business name on the logo.” But hold on. Think about your full business name…
These are all important questions to consider when deciding exactly what words will be included in your logo. Also, spend some time thinking about if you want to incorporate a company tag line in the logo. There is no rule that says your tag line must be included in your logo, so if you don’t want it there, it doesn’t have to be.
Once you’ve decided on the exact words you want in your logo you’ll need to decide which words are most important and which ones are of lesser importance. When it comes time to actually designing your logo the more important words will be given more visual emphasis. Put yourself in the shoes of a prospective client; what information would you want to know about the company from a quick glance at the logo? Hint: they’ll probably want to know what is it that your company does.
The secondary consideration is deciding which words could be simply supporting or less noticeable in the text arrangement. It may help to imagine your business name on a sign to determine which part should be the most noticeable.
Did you know there are about 435,278 fonts out there to choose from? It’d be quite a chore to have to sift through all of those fonts to land on the perfect one for your logo. Luckily, we have a free Font Workbook you can use to help trim down the process and explore various font styles and examples.
Think about how you want your logo to feel. Some fonts are friendly and fun while others are conservative and traditional. Another tidbit to consider when choosing a font style is where you plan on using your logo (signs, print design, shirts, website, etc.) You’ll want to pick a font that is legible across all platforms.
ARE YOU HAVING A HARD TIME READING THIS SENTENCE BECAUSE IT’S IN ALL CAPS? Although it may be easiest to design with all UPPER CASE letters, this option may not be the easiest to read at a glance. When planning your logo, take some time to think about if all upper case, all lower case or some combination of the two would work best in your logo, allowing viewers to quickly read the business name.
Similar to fonts, there are a lot of icon styles you can choose from to include in your logo. Logopond.com and logotournament.com/portfolio are a couple sites to visit for icon inspiration. But before you get too deep, ask yourself, “Does my logo really need an icon?” Remember that it’s perfectly OK to have a logo comprised solely of text.
To determine the perfect arrangement for your text and icon in your logo you’ll need to combine all the information you’ve gathered from steps 1 through 5.
If you’ve decided to include just text in your logo you’ll need to decide how you want the words stacked or divided. The image to the right is an example of a logo using all capital letters stacked on top of each other with two dividers to separate the text. If you’ve elected to incorporate an icon with text in your logo, choosing a logo shape that appeals to you would be the next step. You can view more arrangement examples in our free Logo Planning Kit workbooks.
At this point, you’ve gathered quite a few ideas about how you would like your logo to look and feel. Now it’s time to send you to the drawing board…literally. Take some time to sketch out different ways your logo could look.
Remember to stay open minded while sketching and try not to get overly attached to one idea or design element. Sometimes the best ideas surface after a number of variations or when you combine elements of different arrangements.
The final step of planning your logo before meeting with a designer is to find a color palette that meshes well with your brand. Design-seeds.com is a good place to start looking for inspiration, but color ideas can be found everywhere: from the colors in your office environment to colors in the artwork on the walls, in the flooring or on furniture. Make a note of the colors you like that also evoke emotions related to your business.
These 8 logo planning steps are an excerpt from our free Logo Planning Kit available for download. If you’re a visual person like me, you’ll enjoy the checklist function of the workbook helping to eliminate some of the guesswork associated with planning a logo for your brand.
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