If you’re anything like MayeCreate, you know the importance of protecting your creative work. The websites we design have our name at the bottom because we are proud of our finished product. Photographers do this by labeling their images with watermarks. You too can add watermarks to the photos you take of your finished products to brand it.

What is a watermark?

A watermark is like a stamp. It’s a transparent image or text that has been applied to the original photo digitally, or on paper. When paper is watermarked, the graphic can be seen when the paper is held up to the light. An example of this is seeing Andrew Jackson’s face while holding up a new $20 bill to the light. When a photo or video is digitally watermarked, the graphic becomes a permanent part of the photo, even as it is distributed to others.

So why should I care?

People add watermarks for multiple reasons. Two main reasons you’ll benefit from watermarking include:

  • Protect Images

Watermarking allows you to protect your images from being stolen. If someone decides to use a watermarked photo from your collection, everyone knows it is stolen since it will have your name on it unless they do some serious editing to remove it.

  • Marketing

You can use your watermark as a way to market yourself or your company. When people see an image with your name watermarked on it, they know that it’s yours and you do a kick-butt job. They’ll want to hire you, because they know and see that you do awesome work.

Teach Me How

Professional designers might have access to an array of tools to watermark your photos. But not everyone has the budget to buy Photoshop, or wants to figure out how to use it for simple tasks. Seems like everyone has PowerPoint on their computer nowadays and it’s fairly easy to use to watermark photos. Follow along with these steps to learn how to add your own watermark. Keep in mind that you can place your watermark on the photo wherever you would like.

Add the Watermark

1. Open a new, blank PowerPoint file.

2. Make sure to delete all text boxes if there are any. To do this, click on a box to highlight it and press DELETE. This is a key part, so don’t forget or you won’t be able to save the photo at the end!

3. On the Insert tab, in the Images group, click Picture.






4. Click the photograph you wish to watermark, and then click Insert.

5. On the Insert tab, in the Text group, click WordArt, and then click the text style that you want to use for your watermark.





6. Select the text, and drag it to the position you want.

7. Select the text inside the watermark, and replace it with your watermark text.

Here is an example of what my picture looks like at this point.










Format the Watermark

1. Click the watermark to select it and highlight your text.

2. On the Drawing Tools tab, click the WordArt Styles Dialog Box Launcher (small arrow at the right bottom corner).





3. Click Text Fill, choose the color that you want and then set the Transparency slider to 80 percent.

4. Click Text Outline, choose the color that you want for the outline and then set the Transparency slider to 75 percent.

NOTE: These are just standard percents. You may have to adjust them depending on the colors in your photo or how dark you want your watermark to show up.

5. Add any other effects that you want, such as a shadow or a three-dimensional effect and then click OK or Close (this depends on how updated your PowerPoint program is).

This is what my picture looks like now.









Save the Watermarked Photo

1. Press CTRL+A to select the WordArt and the photo.

2. Right click, click Group and click Group from the drop down menu.

NOTE: Another way to do this is on the Pictures Tool tab, in the Arrange group, click Group and then click Group from the drop down menu.

Watermark 4




NOTE: If PowerPoint won’t allow you to group the photo and the WordArt, make sure the text boxes are deleted first. Then, try again.

3. Right-click the photograph, click Save as Picture and save the watermarked photo with a new name.

I hope this was rather easy to follow along. If you’re still having trouble with it, follow along with this tutorial video I made.

Future Proofing Your Protection

Adding a unique watermark to each image you want to share online may seem slightly laborious, but it does protect your photos against automated watermark removal. Your uniquely placed watermark can help avoid programs designed to recognize and remove repetitive image overlays. If you do need a faster solution, programs like Visual Watermark will speed up the process for you by watermarking hundreds of photos quickly, while changing the watermark template slightly for every picture you protect.

You did it!

Now you can apply your watermark to whatever picture you would like. You have created a simple PowerPoint watermark with only text. Stay tuned for our tutorial on adding your logo watermark in PowerPoint. Now you can show off your new talent while marketing yourself and protecting your work. Look at you multitasking!

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