Monica is off and public speaking again, this time about branding for non-profits. As it turns out, google says branding is essentially the same thing as marketing so Monica is in fact qualified to tackle the topic! She’s sharing the 10 essentials she starts all marketing decisions with:

  1. Clear purpose
  2. You do you
  3. Build your plan around your strengths not your budget
  4. Choose a marketing home
  5. Use the buddy system & recycle
  6. Keep it simple, keep it consistent
  7. Process makes perfect
  8. It’s not all about you
  9. You can’t win if you don’t track

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