There is an art to sending emails. The first step is following the three basic golden rules, which are: don't spam, be a friend and automate your emails. If you're going to start implementing email marketing as part of your marketing mix, you probably also want to know all of the ins and outs about making emails. Here, I’ll cover techniques and guidelines — six to be exact — for crafting better emails.
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Not sure how to politely do your email marketing? That’s okay, because there’s a guide available to help you do just that - the CAN-SPAM act. It's important to understand the 7 provisions under the CAN-SPAM act and how each impacts your marketing activities, as well as why following this guide is important for your subscribers. Are you ready to comply?
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Email marketing isn’t a virtual stick that you poke people with to remind them that you exist. It can be utilized for a variety of purposes — it works, it’s inexpensive, and if you’re not sending crap to people who don’t want it, it's a great way to generate leads and return business for your company.
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If your email response and conversion rates are lower than you’d like, you can bet it’s because of sub-par email marketing copy. While there’s no magic wand or AI program that can craft perfect emails for you (not yet, anyway), there are some do's and don'ts for your email marketing you can implement to supercharge your email copy and convert more leads to buyers.
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Email is the marketing category generating the highest return on investment (ROI) for marketers. For every $1 spent, email marketing generates $38 in ROI. But some businesses are still reluctant to take the leap. Find out why it's worth the effort for your construction company.
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Automation. It’s where the world seems to be headed, isn’t it? What if you could add something to your website and have an email newsletter that generates automatically and sends your newly added projects and blog posts to your list? An automated system for your website that talks your email and BAM! makes it for you? Drum roll please... There is a way!
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The most important trick to building your email list is to integrate it with your company culture. Here are 8 tips for how to build your list with confidence.
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If you want high ROI from your marketing materials, you may want to consider email marketing! Read more about the other ways email marketing can help build your commercial construction business.
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Even the best commercial construction company is going to struggle with acquiring new customers if they can't effectively communicate the professionalism and quality they invest in their projects. Pursuing an email marketing strategy can assist with jumping that communication hurdle. We advise commercial construction companies to adopt email marketing for 7 reasons.
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We know people are online. The question is how do we connect with them as a business? Before you begin to create your online marketing messages, you need to have a good idea of who you are talking to and where they will be able to consume your online content. Every business is unique because
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