“Why on earth am I doing this?” is a question many companies ask themselves about the efforts they put into social media marketing. When I think about goal setting for social media marketing, the goal needs to have a why behind it. Establishing why you're doing social media is the first step towards setting your goals. And without goals, it's really tough to build your plan and evaluate it.
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I encourage anyone with a Facebook page to customize the call-to-action button featured under your cover image. It gives your page visitors instant access to do more with you or learn more about you, you don’t have to pay for it, and it makes you look more legit. Plus, there are a lot of button options available that can help promote just about any kind of business or organization, from nonprofits and small businesses to hotels and online shops.
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This plan is for you beginners out there who know they need to get started marketing their business online but have no idea where to start. Before you begin pouring money into some online advertising deal, you need to pour your digital foundation. 1. Fix your Google My Business listing. We’re going to start quick
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You’ve decided you're ready to kick off your social media marketing campaign, and you're probably wondering, "Where do I start?" This past year when evaluating our own social media strategy, MayeCreate went back to basics, utilizing our own social media playbook to devise a social media plan — and we’re here to share that with you now so you can learn from our past mistakes!
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This guide will quickly take you through all the steps of liking another business page as your own business page (and then offer a few insightful reasons on why doing so is a good idea).
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So, you have a Facebook page, and you’re making posts. Great! How will you know if you’re wasting your time? What are you going to track to make sure this isn’t just a giant pain with no tangible results? The answer, my friend, is metrics!
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How can we work to counteract recent Facebook changes to make sure our hard-earned content is still seen by the largest amount of people possible? Thankfully, the easiest answer (outside of paying Facebook to simply boost posts) is relatively obvious: Post awesome content that your followers would want to engage with, not just scroll by.
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Hashtags and social tags (also called tags, labels, mentions or “ats”) are essential tools in your social media arsenal. Understanding what they are, how they work, and how to best employ them will allow you to increase your social media reach efficiently — increasing your results, without increasing the work.
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Are you a little mermaid or did your boss tell you to do it? Read our latest blog to understand that reference, and to learn how to successfully craft a plan for your next Facebook campaign!
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Things are constantly changing in the online world. What does a template change even mean? More importantly: how will it affect your business? We know that change can be scary, but don’t panic — we are here with some quick and helpful MayeCreate Answers!
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