Generational Marketing

5 Things Marketing Can’t Fix

It’s the planning time of year. Which for me means RFP’s and lots of conversations with organizations and businesses attempting to change. Some people have their ducks in a row, they know who they are, where they’re going and have a strategy in place to get there.

A Human Element

The average person is assaulted with a barrage of 577 new marketing messages per week. People are learning how to sift through these to find the honest marketers of today’s dishonest society. Learn how to be one of those trustworthy, stand-out companies!

You Know They’re Lying If…

We often get calls from our clients worried about a sketchy sales pitch they received from a random online marketing company. Find out how to spot an online marketing liar with this list of typical scamming tactics.

The Essential Millennial

Oh, the Millennial. To some, that "dirty" word puts a bad taste in their mouth. This is the generation a lot of people have a hard time understanding or just don’t want to take the time to understand. We’ve created a short guide on reaching and marketing to Millennials. Take a look!

CTA Slide 6- Generational Marketing E-Book

Generational Marketing E-Book

A brand new e-book is ready for download! And it’s FREE! Our latest e-book covers the ins and outs of every generation from baby boomers to the millennials with generation X in between.

Millennials vs. Boomers

Is the youth of today so different than the youth of past generations? Each group of youngsters have considered themselves rebels. Striving for change and pushing for their ideal world. Are Millennials so far off the mark from yesteryear? Marketers everywhere are trying to tap into the up and coming buying power of the Millennials. Generation X is truly seeming like a “lost generation” as marketers are forced to change their ways for the first time since the Boomers came to buying power.

Generational Marketing: Tips for Reaching Millennials

Millennials are a distinctive generation due to the wide spread use of technology. From a young age, millennials were exposed to gaming systems, computers, the Internet, cell phones, mobile devices, etc. They were bombarded with the immediate results happening at their fingertips. However, technology is not the only thing that sets them apart. Find out how to reach millennials and effectively market towards them.

Generational Marketing: Tips for Reaching Generation X

Welcome back to another Generational Marketing post. So we’ve talked about generational marketing and what it is, shown you some reasons you may need to pay more attention to the generational demographic like a difference between your generation and your target market’s or a changing consumer base.  And we’ve shown you the baby boomers and

Generational Marketing

Who? What? Why? You’ve heard time and time again how important it is to use targeted marketing strategies to connect with your audience, but how exactly do you go about doing that? Segmenting your audience into age cohorts is one way to divvy up your marketing efforts to pave the way for a more targeted