Google Analytics is like a profit and loss report for your website. It allows you to interpret how visitors interact with your website and gauge it’s success. Here’s how we sort through a report step by step.
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Evaluation is an integral part of any strategic marketing plan. Follow along as we analyze our top performing 2014 summer blog posts and learn how to determine successful content strategies.
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One of the most commonly referenced metrics found in a Google Analytics report is Average Session Duration; session meaning the time visitors spend on your website. We look at this metric as a way to interpret how engaged visitors are with web content. Generally speaking, visitors who stick around on your site for a longer period of
Read MoreWe hear the term all the time. Viewer engagement. Business owners want to engage more viewers with their website content. They want to work on increasing their viewer engagement. Now that’s all fine and dandy, but if you don’t understand what viewer engagement actually is, why it’s important and how to measure it then carrying out
Read MoreAre you stacking up with industry averages? There’s really no such thing as a “normal” or “perfect” bounce rate. It’s a tricky measurement to interpret and isn’t always telling of the performance of your website. But the question still remains: Is the bounce rate for my website good or bad? One way to gauge this
Read MoreThere’s a 13% chance you’re reading this blog post from a mobile device or a tablet right now. How do I know that? Google Analytics, of course! One of the many crazy wonderful features of Google Analytics is its ability to track how visitors are accessing your website. Not only can you find out which
Read MoreHere we are at the end of our Dissecting Google Analytics Reports blog series. In this fifth and final installment of the series we want to share some insights about the technology people use to view your website. If you’ve synced your site up with Google Analytics you have the ability to answer questions like:
Read MoreWelcome to the fourth post in our Dissecting Google Analytics Reports blog series! The data that Google Analytics is able to track and gather about your website visitors is truly phenomenal. This week we’re exposing how you can determine where your visitors are located. You may be thinking, So what? Why should I care where my
Read MoreWe’ve made it to the third installment of the Dissecting Google Analytics Reports blog series (woot, woot)! In this post we’ll be taking a look at new vs. returning visitor metrics as displayed in your traffic report. If you’ve never compared the data for your new and returning website visitors, I suggest taking a stab at it.
Read MoreWelcome to the second installment of our Dissecting Google Analytics Reports blog series. Today we’re focusing on Traffic Sources. In the first installment we looked at Behavior Flow, and soon we’ll be looking at: New vs. Returning Visitor Frequency & Engagement Location Technology, Browsers and Mobile Viewing Breaking down the sources of your website traffic is
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