Digital marketing has evolved through the years. Today a website it is just a slice of the pie, and digital marketing has become an entire segment of advertising. It's not just one particular activity anymore. It's a whole category just like print advertising or broadcast advertising, encompassing a number of different mediums and digital marketing strategies.
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Local businesses are using Google My Business, a free tool that showcases your business by making it easy to find with a quick search. When people search a generic term Google provides a map listing the location of nearby businesses, as well as their hours and ratings. You can get your business to pop on local searches by making a Google account and following a few of our quick tips.
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It’s pretty clear social media isn’t just a fad. It’s not just for college students or the tech savvy. Social media is becoming a staple in our everyday lives. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Transforming what was once a hobby into a line item in business marketing plans.
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It seems unimaginable to be able to successfully market your business online without sacrificing at least some of your revenue, if not a huge chunk. Anything of value is seldom free, regardless of the amount of advertisements claiming otherwise. That’s why we took it upon ourselves to enlighten you with options for marketing your business online at no cost to you other than your time.
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Does your target market spend a lot of time online? If you’re able to give a confident YES to this question, then it’s safe to say your business could absolutely benefit from online advertising. Click to learn how!
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With all of the marketing lingo flying around these days, it's hard to know what's what. Here, we examine online marketing and breakdown the different types. Click to learn more!
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When it comes to planning your marketing strategy, you obviously have a lot of options, but most of the strategies you can choose to pursue will likely fall under one of two categories: 1. Outbound Marketing or 2. Inbound Marketing Learn how these strategies can be used to set a solid foundation for your business.
Read MoreIf you already have a website you know how much of an asset it is to your company. Websites are the online portal that connects customers to your business at their convenience. When building and designing websites it’s important to think like the customer, keeping in mind the best way to suit their needs and
Read MoreOnline marketing, also known as digital marketing, is sort of like dating…online. It’s easiest to find someone to date when you have lots of options to choose from, which means you need lots of traffic or visitors on your website. To start, you digitally network with potential prospects though search engines, advertising and sometimes social
Read MoreIt’s time to celebrate your awesomeness! We’ve made it to the final step of the 10 Week Blogging Success Recipe! You’ve worked meticulously up to this point writing blog posts, composing emails, creating calls-to-action and building landing pages. Go ahead and give yourself a pat on the back. The eighth (and final) ingredient of the
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