Google. A word that is now synonymous with “look it up” and to every business owner also doubles for “opportunity” and “what the heck”. Your listing in Google is the often the first encounter people have with your business. You want your Google listing to be as influential as possible. But with all the kinds of listings how does Google determine who gets what?
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With the ever-evolving rules of local search and SEO algorithms and rankings, it’s hard to know what the perfect online presence looks like. From what we’ve found though, it starts with a properly-setup and accurate Google My Business listing.
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Some people think a good web presence is having a pretty website. And they’d be thinking along the same lines as the dude who thinks he’s healthy just because he hits the gym. There’s more to online health than just big muscles.
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With all of the marketing lingo flying around these days, it's hard to know what's what. Here, we examine online marketing and breakdown the different types. Click to learn more!
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A content strategy uses content, social media and email marketing to help your business achieve a specific goal. And yes, your business needs one. Learn how to make a comprehensive and creative content strategy here.
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The length of your content depends on your business goals. If SEO is something you're looking to improve through content development, lend your ears this way...
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Google’s algorithm for ranking websites on their search engine results page is constantly being updated. Two of the updates from 2014 in particular got us really excited: Panda 4.0 and Panda 4.1. What is a Panda update? Google apparently likes to categorize their algorithm updates using animal names beginning with the letter P, like Penguin,
Read MoreIn our previous post we explored the differences between black hat, white hat and gray hat SEO techniques. Just to jog your memory, black hat SEO is frowned upon in the web community; it involves techniques that defy search engine rules. Choosing to employ black hat SEO techniques is likely to land you in trouble
Read MoreSEO (aka search engine optimization) can be a tricky game to play when it comes to ensuring your website ranks well on a search engine results page. Some will play dirty while others will play clean, but is there a safe in-between technique that will help rank your website as a winner? As you read,
Read MoreLooking to improve your page performance but not sure how? We’ve got you covered. How well your website pages perform is closely linked to the search engine optimization (SEO) techniques you’ve implemented. On the surface SEO might sound like a scary and difficult task to take on, but in reality there’s a lot you can
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