Chippewa Valley Growers - New Website

A Website in Need of Replanting 

Chippewa Valley Growers has been supplying the Eau Claire, Wisconsin area with gorgeous flowers for three decades now, but they wanted to communicate to their audience that they did more than just flowers. Their site at the time they came to us was not setup to display the wide array of products and services they offered, so it was time to make room for a new site that would:

  • Show the full array of products and services.
  • Include many pictures of the facility to inspire visits to the nursery.
  • Share pictures of the staff, putting names to their friendly faces.
  • Keep their audience in the loop about events and company news.

The Chippewa Valley Growers turned to MayeCreate Design to create a new website that was as colorful as their business. We could tell right away they were passionate about helping others grow their gardens, so we were ecstatic when it was our turn to help Chippewa Valley Growers grow online.

Growing Since 1989

Chippewa Valley Growers, located in Eau Claire, Wisconsin, first opened its nursery in 1989. The Chippewa Valley team takes pride in providing an exceptionally curated range of annuals, perennials, grasses, trees, bushes and shrubs. Whatever the need, they’ve got the perfect plants to make any home or business come to life. They also provide custom planters, allowing customers to create a beautiful, one-of-a-kind floral arrangements that are sure to impress.

The Growers have taken it upon themselves to teach others the ins and outs of gardening as well, hosting several classes every year for sharing helpful resources to help people get their own gardens started off right.

Planting the Seeds to Online Success

It was important to both the team at Chippewa Valley and to us that we used real photos for their site. They wanted visitors to see the true face of their company, the actual products they offer, and to give site visitors an authentic experience. Customers can see where and how their flowers are grown and can familiarize themselves with the company and its people. This is very important to the Chippewa Valley Growers, who like to treat their customers like family. 

The Garden Center page lists out the different plants available for purchase. From the Custom Potting page, you can design your own flower arrangements. This page includes a downloadable request form for these custom planters, giving customers a way to design and place their order. 

Chippewa Valley Growers New Website - Events Page

We added an Events & Classes page to showcase the variety of classes they offer for the community. Each event title can be followed to its own page with times, details, and links to respective third-party sites for registration. 

The News and Resources page shares valuable gardening pointers, interesting articles, and updates about the company. Fans can stay in the loop through an automated email newsletter, thanks to MailChimp. Using what is called an RSS feed, the content from the website posts automatically become emails, bringing Chippewa Valley Growers and their audience closer together.

Some other great features of the new site include:

  • Employment Page
    Chippewa Valley’s new site includes an employment page to bring in new, talented individuals to the company. This page lays out the companies values in a cohesive and aesthetically pleasing fashion.
  • Custom WordPress Theme
    With Custom WordPress Themes, the website design is unique and the structure is flexible, scalable, and easily manageable. Let’s just say websites with custom WordPress themes aren’t forced to reside inside the box.
  • Mobile Friendly Design – Adaptive Template
    Websites that are mobile-friendly with adaptive templates will be served more often on search engines to people using their mobile devices.
  • Custom Contact Page
    The new site also includes a designated contact page with all the resources needed to reach out to the Growers, or to pay a visit in person, including an embedded contact form and a map from Google
  • Safe Site Plan
    The new Chippewa Valley Growers website are enrolled in our Company Safe Site Plan, meaning we’ve enhanced the site in an effort to offensively protect it from hackers. We backup the sites daily, maintain regular WordPress and plugin updates, and monitor site activity and link function.
  • Updates & Ongoing Maintenance
    It’s imperative to keep content fresh with regular updates to keep clients and prospects interested. With their website completed, we help Chippewa Valley stay on top of their game by performing requested updates and changes to the website as requested.

At the end of the day, people appreciate flowers for their natural beauty. Now Chippewa Valley Growers has a website of parallel beauty, full of color, friendly faces, and yes, lots and lots of flowers.

Are you looking for a website?

Is your website too old to showcase your business’s offerings, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on… today.

More about the Author

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Jacob Dulany

Jacob Dulany is recent intern-turned-MayeCreator. Jacob received a degree in Business Administration from the University of Missouri and sought a career in digital marketing. He now works at MayeCreate, where he enjoys interacting with client accounts, writing blog posts, and a little bit of something new each day.

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