If you’ve been following our blog, you may’ve seen our recent posts about projects sections on construction websites. In them, we talk a lot about how useful online portfolios are for building your construction company’s credibility, increasing time visitors spend on your site, and displaying your amazing abilities as a construction crew.

What these posts don’t cover is the types of layouts you have to choose from, how they look and which would work best for your own construction business.

I’d say it’s about time we talked about all that. But first, you may be wondering…

Why care so much about what type of portfolio to feature on my construction website?

Great question. The answer actually stems from another question:

What do people need to see on your website to be able to truly grasp what you have to offer?

Think about who you’re communicating with through your portfolio and what information your website visitors want to know when they’re seeking out your services. Based on the answer you come up with for the question above, you can map out a portfolio layout that balances aesthetics and functionality.

Let’s dive into your options.

Types & Examples of Construction Website Portfolios

1. Photo Gallery Portfolios

Construction Portfolio Examples: AT Homes Photo Gallery

Example: AT Homes

Are you a custom home builder? Maybe you specialize in home renovating and remodeling. If you primarily work with homeowners, you’ll likely agree they tend to mainly care about how the finished product looks rather than the nitty gritty details of how you make rooms and houses look pretty.

A Photo Gallery portfolio is ideal for construction companies who work closely with residential homeowners, as its main purpose is to display gorgeous photos of newly built and renovated homes in an organized fashion.

How does my construction company benefit from featuring a Photo Gallery portfolio?

  1. This portfolio type immediately communicates your abilities through imagery, which keeps website visitors flowing happily through your projects section looking at your pictures and realizing how awesome you are. If you have impressive photos of your work that speak for themselves, this one’s for you.
  2. This type of portfolio helps to prevent your visitors from feeling overwhelmed with details they’re not interested in during the research phase of their buying cycle.
  3. If you’re a really busy company, a Photo Gallery style of portfolio can save you valuable time. All you have to do is upload your images to the right place within your portfolio and VOILA! Portfolio updated!
  4. Don’t have a huge budget for building a website portfolio? Photo galleries are perfect low-budget option to get something effective onto your site.

What might keep me from choosing this kind of portfolio for my construction website?

Photo Gallery portfolios aren’t ideal to use if you’re looking to improve search engine optimization (SEO) on your website. No text content on the pages makes keyword optimization pretty tough…

And unfortunately, if you want to include these in your email newsletters, you’ll have to manually add them.

2. Project Overview Portfolios

Construction Portfolio Examples: OCCI, Inc. Project Overview Portfolio
Example: OCCI Engineering Contractors, Inc.

If you’re an engineering company, your prospects are usually interested in the problems you’ve solved for your clients, right? Or say you build bridges, and showcasing who you’ve worked with and your coverage area helps your prospects grasp your range of abilities.

Does your company fit the bill? If so, a Project Overview portfolio may be the way to go.

How does my construction company benefit from featuring a Project Overview portfolio?

  1. This portfolio type showcases images from your completed work and provides important project details on the main projects page, giving visitors an immediate understanding what you’re capable of, who you’ve helped and how far your services reach.
  2. When you give visitors a “Learn More” option leading to an individual project page with additional project details, you can feature common terms on these pages that your prospects may use to search for you online, thus improving onsite SEO.
  3. Project Overview portfolios work well with sorting capabilities, meaning you can categorize your projects by industry, job type, location or status, thus providing easy navigation for your website visitors.
  4. It’s great to use this type of portfolio if you have lower quality images, or if your pictures just don’t communicate a lot as standalone images.
  5. When built correctly, this type of project section can easily be integrated with an email marketing software such as MailChimp to send new projects out to your email list automatically.

Construction Portfolio Examples: Project Overview Layout

What might keep me from choosing this kind of portfolio for my construction website?

This portfolio layout isn’t ideal for your website if you’re wanting to use high-quality, professional images, as this layout tends to minimizes imagery and focuses more what your client’s problem was and what you did to solve it.

3. “The Hybrid”: Extended Gallery with Project Overview

Construction Portfolio Examples: SOA, Inc. Extended Gallery with Project Overview

Example: Simon Oswald Architecture

If you’re an architect, commercial renovator, or a commercial construction company, it’s likely you’re working with several decision makers within a company whose concerns about the project may vary. Some may only care about the engineering side of things, some just care who else you’ve worked for, while others are more concerned with the way the finished project will look.

If this sounds about right, an Extended Gallery with Project Features brings the best of both worlds together to make the ideal portfolio for your construction website.  This method pairs larger images to show off your great photography and also showcases supporting details so keep everyone happy.

How does my construction company benefit from featuring an Extended Gallery with Project Features?

  1. With this type of portfolio, you can showcase stunning imagery of your completed projects to appeal to your prospects’ aesthetic interests while subtly offering key project features for visitors more interested in the industries you’ve worked in and clients you’ve helped.
  2. This project section type is ideal for companies listing SEO as a high marketing priority. By featuring a main project page that leads to individual project pages with more information, you can use common terms within the text of these pages that your prospects often use when searching online for your services.
  3. Photo galleries with project features also work well with sorting capabilities, letting you categorize your projects by industry, job type, location or status and providing easy navigation for your website visitors.
  4. Again, if it’s set up correctly, it’s easy to integrate this type of portfolio with an email marketing software so your audience automatically receives email updates featuring your new projects.

What might keep me from choosing this kind of portfolio for my construction website?

Often times there’s more designing, programming and functionality involved in planning and building projects sections like these, which can bring up the cost of adding a portfolio to your website.

Need a broader perspective? We get it.

There’s a lot of information up there, huh?

Hopefully this visual overview of features and information by portfolio type will help you digest the information above to determine what would work best for your construction company:

It’s not very black and white.

There are various levels of fluidity in web design and programming, making what seems like a simple decision actually quite challenging when you stop to consider the possibilities.

There’s no need to feel overwhelmed though. Sometimes, the only way to truly know what works best for your construction website is to talk with a web development expert about your goals, capabilities and limits. Luckily, we might know one who’d love to chat.

More about the Author

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Katie Guinn

Katie is the Online Marketing Manager at MayeCreate Design. A true people person and creative at heart, she’s the “Jane” of All Trades around the office and enjoys having her hands in ALL of the cookie jars. Her fascination with how people communicate and interact coupled with her motivation to meet clients’ social media marketing needs make for a great combination in this industry. As a wife, mom, twin, karaoke singer and rock climber, she’s seen the world from many perspectives and thrives to bring an open mind and clear vision to help develop your online marketing plan.

© MayeCreate Design 2018 | 573-447-1836 | info@mayecreate.com | 700 Cherry St. Suite C, Columbia, MO 65201

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