If you’ve been following our blog, you may’ve seen our recent posts about projects sections on construction websites. In them, we talk a lot about how useful online portfolios are for building your construction company’s credibility, increasing time visitors spend on your site, and displaying your amazing abilities as a construction crew.
What these posts don’t cover is the types of layouts you have to choose from, how they look and which would work best for your own construction business.
I’d say it’s about time we talked about all that. But first, you may be wondering…
Great question. The answer actually stems from another question:
What do people need to see on your website to be able to truly grasp what you have to offer?
Think about who you’re communicating with through your portfolio and what information your website visitors want to know when they’re seeking out your services. Based on the answer you come up with for the question above, you can map out a portfolio layout that balances aesthetics and functionality.
Let’s dive into your options.
Are you a custom home builder? Maybe you specialize in home renovating and remodeling. If you primarily work with homeowners, you’ll likely agree they tend to mainly care about how the finished product looks rather than the nitty gritty details of how you make rooms and houses look pretty.
A Photo Gallery portfolio is ideal for construction companies who work closely with residential homeowners, as its main purpose is to display gorgeous photos of newly built and renovated homes in an organized fashion.
Photo Gallery portfolios aren’t ideal to use if you’re looking to improve search engine optimization (SEO) on your website. No text content on the pages makes keyword optimization pretty tough…
And unfortunately, if you want to include these in your email newsletters, you’ll have to manually add them.
If you’re an engineering company, your prospects are usually interested in the problems you’ve solved for your clients, right? Or say you build bridges, and showcasing who you’ve worked with and your coverage area helps your prospects grasp your range of abilities.
Does your company fit the bill? If so, a Project Overview portfolio may be the way to go.
This portfolio layout isn’t ideal for your website if you’re wanting to use high-quality, professional images, as this layout tends to minimizes imagery and focuses more what your client’s problem was and what you did to solve it.
If you’re an architect, commercial renovator, or a commercial construction company, it’s likely you’re working with several decision makers within a company whose concerns about the project may vary. Some may only care about the engineering side of things, some just care who else you’ve worked for, while others are more concerned with the way the finished project will look.
If this sounds about right, an Extended Gallery with Project Features brings the best of both worlds together to make the ideal portfolio for your construction website. This method pairs larger images to show off your great photography and also showcases supporting details so keep everyone happy.
Often times there’s more designing, programming and functionality involved in planning and building projects sections like these, which can bring up the cost of adding a portfolio to your website.
There’s a lot of information up there, huh?
Hopefully this visual overview of features and information by portfolio type will help you digest the information above to determine what would work best for your construction company:
There are various levels of fluidity in web design and programming, making what seems like a simple decision actually quite challenging when you stop to consider the possibilities.
There’s no need to feel overwhelmed though. Sometimes, the only way to truly know what works best for your construction website is to talk with a web development expert about your goals, capabilities and limits. Luckily, we might know one who’d love to chat.
Katie is the Online Marketing Manager at MayeCreate Design. A true people person and creative at heart, she’s the “Jane” of All Trades around the office and enjoys having her hands in ALL of the cookie jars. Her fascination with how people communicate and interact coupled with her motivation to meet clients’ social media marketing needs make for a great combination in this industry. As a wife, mom, twin, karaoke singer and rock climber, she’s seen the world from many perspectives and thrives to bring an open mind and clear vision to help develop your online marketing plan.