Reed Heating & Air Conditioning
Clapper Structural Engineering
The first line on the new Elicc Group website home page; proving these industry experts know what they want for their clients – the highest possible quality result for every project they take on. Let’s just say the website they had before they came to us severely misrepresented this fierceness and dedication to quality. Now that’s all changed… but we’ll get to that.
From pre-project planning and design development to construction project management, Elicc Group provides global manufacturing and installation on curtain wall construction projects throughout North America.
What do we do at MayeCreate? Our bread and butter is design, specifically of the website variety. So when Elicc Group expressed a desire for their new site to not only emphasize the competitive advantage their design services brings them but also wow visitors with stunning visuals and easy-to-use functionality, we said, “We GOT this.”
One major want Elicc Group had was to keep visitors visually engaged while flowing easily throughout the site with well-thought-out design and structure. We achieved this on the home page by designing a fullscreen slideshow, that appears upon entering, to showcase the breathtaking images and skylines of the extremely legit work they do—and let me just take a moment to mention these pictures are genuine. No stock photography here. Almost had ya fooled, though, right?—The only words you see when you get to the main page of the site are at the bottom under the Elicc Group logo, which say, “Scroll to Continue.” Pretty easy instructions, right?
Once you scroll down, the main navigation fades in at the top and image-based page breaks appear featuring highlights about the company, which really helps to make the more important information stand out.
I bet you’re wondering why we didn’t just leave the home page as a simple really big slideshow, and if you weren’t, hopefully you are now. While that would give the same stunning impression it doesn’t meet the needs of the Google god. Search engines can’t read images (yet), they read words. And since the home page of a site is generally the easiest and most prolifically ranked it’s super super important to include words on the page. So Google and other search engines can find it for what you do and display your homepage often in search results. Hence, the modified slideshow transitioning into a more traditional feeling home page.
Is submitable a word? If not, it is now. But maybe with two T’s… Submittable? Anyway…
A website should be as easy to use as a coffee mug. So how do you make a curtain wall construction website that easy to use? Organization. And when you take into account all the cool content built into this site, it’s easy to understand how organization plays into design.
Then we programmed their Projects section so visitors could sort through them either by region (US East Coast or US West Coast) and/or level of completion (In Progress vs. Completed). What’s even cooler is when you hover over the project image, a light blue overlay appears with the project name and address. This is ideal for any of their visitors who might be searching for services by a specific location.
Elicc Group’s new website has a Career Opportunities page for potential new hires to refer to when looking for open positions within the company. Each job post includes a job description as well as an online application so visitors can apply directly through the site. There’s even a field for uploading a resume and a reCAPTCHA for weaning out the robots. Whoa. Talk about streamlining your hiring process and bringing it into 2018! We love it! (For the record, we’re not anti-robot at MayeCreate, just anti-malicious-online-activities…)
Other features on Elicc Group’s new website include:
Does your website wow your visitors with stunning imagery and streamlined content, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.
Katie is a Designer & Content Developer at MayeCreate Design. Her responsibilities and experience include content development for websites and online marketing, blogging, general website maintenance, graphic design, ad campaign management, project management, office management, bookkeeping, and customer service. As a wife, mom, twin, seasoned karaoke singer and amateur rock climber, she’s seen the world from many perspectives and thrives to bring an open mind and clear vision to her position here at MayeCreate.