The short answer is yes. Blogging and posting on Facebook are great ways to drive traffic to your website. Blogging helps build content so users can easily find your site in a search. Facebook can keep viewers informed when you’ve added information to your site, allowing those interested in the topic to click through seamlessly. By announcing new content on your site through Facebook you’re not “rehashing” a post, you’re simply letting fans know you’ve added content. Consider adding a caption to the link to your post to generate more interest. Adding a photo to the post also calls attention to the link when displayed in a Facebook newsfeed or page.
Don’t misinterpret this as meaning that the only information you should share on Facebook are links to blog posts. The essence of social media is interaction. It may be difficult to generate the online relationships you’re looking for by just displaying links to blog posts. Consider planning a mixture of content to share though Facebook to stimulate interest and build relationships; include updates about new blog posts in your mix.
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