There are a lot of small details involved in formatting a blog post, but the more often you write them, the easier they are to create. The length, style and layout of your posts, as well as how often you post to your blog, are all important things to consider and vary depending on your business goals. We’ve also suggested a few final editing tips for you to follow to ensure that you’ll reap the benefits of the work you put into the post.
Ultimately, blog post length is up to you to decide. So long as you adequately cover a topic, provide viewers with useful, educational materials, and keep audience preferences in mind, you don’t need to worry about your post being too long or short.
When writing for the web, it’s best to follow an inverted pyramid style because you only have 3 to 5 seconds to hook your readers. With all the other distracting things online, if you don’t prove to your reader that you have something interesting to say within just a few seconds, they will lose interest in your article and move on to the next thing.
The purpose of the inverted pyramid style is to get your point across fast. Unlike vocal story telling where you slowly build in to interesting ideas, add supporting details, and then reveal the BANG! of the story, the inverted pyramid style tells readers up front what they need to know.
When you write blog posts in this style, you place the BANG! right at the beginning. That way if readers don’t get past the first few sentences, they still got the information they needed. Only after that do you provide supporting details and the less important information.
There’s no right or wrong to formatting your blog posts, as long as you are consistent. These are the rules we follow for consistency when formatting our blog posts.
Capitalize each word that is not a connecting word and all words over 5 characters. The blog title should introduce the reader to the topic and create a sense of urgency.
Place subheadings every 2 to 3 paragraphs to help viewers skim for content. Subheadings can be formatted like post titles when they are only a few words long and not a complete sentence. Note that when titles or subheadings are an entire sentence or a question, punctuate and capitalize them like a sentence.
Choose meaningful, original graphics instead of just clip art or stock photos whenever possible. Remember that you can’t take images off of Google and insert them into your post, that’s plagiarism.
Also, place captions with your graphics to emphasize key elements of the picture.
People reading online have a short attention span. This means that when you’re writing content for the web, you have to make it as visually interesting as possible. Here are a few tips for improving your formatting:
At the end of the post, explain where readers can find more information related to the topic. Another option would be to link to related information throughout your article if it makes sense to do so. Otherwise you can place a list of related blog posts in the side bar of the web page or at the bottom of the post.
A call to action, or CTA, gives your readers a next step. Add in CTA’s, such as downloadable resources or additional blog posts, on every post you write to keep visitors on your site longer and increase your chances of earning new leads.
Revisit your blog post for editing a few days after your write it. Review it with a fresh eyes to avoid skipping over simple mistakes.
Using Word to spell check your article is a good place to start, but that method doesn’t always catch all of the errors. Reading your article out loud will help you catch some of those easy-to-miss mistakes and will also reassure you that your sentences flow well together.
Make sure you’ve used consistent punctuation and capitalization throughout your text, especially in the bulleted lists and subtitles.
After you finish formatting your blog post, close your eyes and then open them. What is the first thing you see on the post? Putting yourself in the shoes of your viewer will help you be objective when evaluating your blog post. Double check to see if you asked your viewers to take some sort of action and if that call to action is easy to identify.
Once you’ve followed all of the above mentioned steps, send your article to the designated authority for the final round of proofing. Your editor will appreciate the time you spent doing your own proof reading and edits, as that effort will be reflected in the quality of your work.[hs_action id=”9190″]
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