We have all seen the tweets with thousands upon thousands of retweets and favorites. All of these random people are willing to throw in their two cents about a brand and respond back and forth with them over the new Quesalupa at Taco Bell. Which led me to create a list of thoughts many people have had when contemplating why their tweet game is #offpoint.

  • It seems so simple, but why don’t my tweets do that?!
  • How in the world do they do it?
  • Is there something I’m missing?
  • Maybe I should give up and just go back to Facebook.

Good news, people! I’ve found the ingredients that go into creating the perfect tweet. So let’s break it down.

Creating the Perfect Tweet

I have found so many different suggestions to write up the perfect tweet, but there’s one process that blows the others out of the water. Marketing Think has created a blueprint that explains the process in writing the perfect tweet.

Let’s break it down.

You have 120 characters to get your message across. That’s it. Talk about precise! So, to make the best of it, you have to focus on 3 components– message, link and blank. Marketers have been gossiping about an increase of characters in the near future but for now you’ve got to make the best out of the 140 you have.   

Message (<100 characters)

This is what your audience really cares about, so this can either make or break your tweet. Utilize the following suggestions:

  • Use a call to action. Tell readers what you want them to do after reading your tweet.
  • You’re a professional so, use good punctuation. No text speak or all caps messages.
  • Use a mix of headlines, questions, facts and figures to drive clicks and retweets. Keep the readers on their toes, so they’re not reading the same, boring content.
  • Include 1-2 hashtags in each message to increase reach among non-followers. Don’t stuff the hashtags at the end. Try to incorporate them into your message.
  • Use the @ symbol to mention people/accounts you’re tweeting at. This creates interaction with other brands who can potentially increase your tweet interaction.

Link (20 characters)

Here is your chance to take your audience somewhere. They’ve read the tweet, so let’s take them to your website. Be sure to:

  • Shorten URLs to make sure you’re not running over your character limit.
  • Make sure the destination of the link relates to what you’re talking about.

Blank (20 characters)

Yes, it is what is sounds like. Leave characters blank in your tweet to give room for retweeters to add their own content. This way they can add their opinion about what you had to say or potentially forward the tweet on to someone else that may like it.

In case you think that’s too much to remember, Marketing Think created a printable infographic that explains the process better. Feel free to print it out and put it next to your work station. I did!


Marketing Think’s blueprint for the perfect tweet.

Go kill your tweet game!

I can only share the formula to creating a perfect tweet. It’s up to you to create the great, witty content that I know you can! Don’t be afraid to get out of your comfort zone and make a bold tweet. Just remember Marketing Think’s process and you’re set!

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