Integrated Interiors, Inc., a commercial drywall company in the Dallas/Fort Worth area, had a website to help them succeed as a growing business, so clearly they understand a thing or two about the importance of marketing themselves in today’s digital age, but they were ready to build up their online presence to something that was easier on the eye, easier to update, and easier to find for prospects seeking services or career opportunities online.
Picking up on a theme here? “Make it easier…” Sweet, sweet music to our ears here at MayeCreate…
Integrated Interiors, Inc. was founded in 1976 to meet the needs of a rapidly changing market and its demands. Ever since, they’ve made it their mission to create a motivating and inspiring environment for each client by providing quality metal framing, drywall and acoustical ceiling installation services. And you can tell by the long list of awards they’ve received on their website, they aren’t too shabby at it….
So, like any smart company would, they sought to keep the momentum going by taking actions to help grow their client base as well as their team. What’s a great way to do that? Update your website to meet the needs of the rapidly changing web and its demands. In this case, that meant a mobile-friendly website with engaging functionality and content optimized for search engines that also allows career-seeking individuals to apply for open positions. BAM. Talk about a client who knows what they want!
We took a page out of the Integrated Interiors, Inc. book and aimed to create for them a motivating online space they could use to provide the highest possible quality service to their clients…
To start, we pulled from their aesthetically fun range of project images for their homepage slideshow, using the more colorful and impressive photos to wow visitors first thing. For visitors seeking additional info on the company, the About page features a brief history of Integrated Interiors, Inc. as well as an endearingly dated family photo that’s sure to inspire any career-seeking individual to join up with such a stable and successful business.
Additionally, within the site we built a portfolio they can use to proudly showcase their hard work, categorized by industry (and, FYI, when clicked, each industry pulls up a corresponding header image to keep viewers engaged. Fancy!).
Per usual, the new Integrated Interiors, Inc. website has mobile-friendly design, which Google loooooves — something each website we design benefits from. We also implemented SEO throughout the site to further help draw in searching prospects, which also helps to boost the site’s ranking on Google and motivates visitors to continue moving from page to page due to the use of internal links applied to the keywords wherever possible (cause that’s just good SEO practice….).
To address the ease in updating the site, we built the Award and Career to be entered as posts so that each time a new award is won or a career position becomes available, staff can just go in and add the information as a post (the same way one would add a blog post to their blog). Aaaand! When categorized correctly within the post on the back end, the information automatically pulls into the correct page on the front end! Easier, right?
Finally, career-seeking individuals can find an “Apply” button next to each available position and complete a form right there online! No more snail mail for this HR staff, and no more printing applications and purchasing stamps for the applicants! Talk about easier…
Other features on the new Integrated Interiors, Inc. website include:
Does your site lack an organized projects section and auto-updating content, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.
Katie is a Designer & Content Developer at MayeCreate Design. Her responsibilities and experience include content development for websites and online marketing, blogging, general website maintenance, graphic design, ad campaign management, project management, office management, bookkeeping, and customer service. As a wife, mom, twin, seasoned karaoke singer and amateur rock climber, she’s seen the world from many perspectives and thrives to bring an open mind and clear vision to her position here at MayeCreate.
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