So, you’ve gone through the process. You’ve culled your ideas, stewed over what you want and then went out and found yourself a designer to turn your ideas into a reality. Now, your designer has presented you with the initial design and they are awaiting your response. Do you like it? Do you not like it? Are you having trouble figuring out your specific feelings about the design in order to provide feedback?
Sometimes deciding if a design is “good” or “finished” can be a little tricky, especially if you’re emotionally attached to whatever a designer is creating for you. Take a look at these helpful suggestions to find out how to decide if the design is right for you.
You’re working with a designer, a creative. Upon starting your project journey, keep an open mind; after you hand over your ideas your designer will keep your vision in mind while using their creative license to add different elements bring the design to life.
A proficient designer will create a design aligning with the “feel” you wanted, but with their artistic knowledge entwined. The designer may have chosen a different background or image because sometimes certain colors work better together than others. You may have wanted the text to speak loudly, and in all caps, but a designer is aware there are other ways to make your words stand out.
You may find that your design performs better after your initial idea has been tweaked some. Of course you want what you want, and your ideas are very important, but bear in mind your designer may have ways to improve your initial concept.
Before meeting with your designer, contemplate the goals you want your design to achieve. If you’re having a website designed, a goal could be to provide potential customers with your various storefront locations and easy-to-find contact information.
When reviewing your design, ask yourself, “Does this represent my business accurately and in a way I would be proud to share?”
But if you are just trying to advertise for your business or an event, you may want to sit down and rethink your design. At the end of the day, you want and need your design to represent your goals. If you’re stuck on what to do with the design to make it better, voice your concerns to your designer. Your designer is there to help you create the designs you and your company want and need. Plus designers are always full of great ideas!
Sometimes, when I’m working on a design and I feel stumped or unsure about it’s direction I’ll print it out, place it on the desk across the room, and just glance at it when I happen to walk by.
Go ahead and try this method; set it somewhere you can see it, but not right in front of you, taking glances throughout a day or two. Does it make you go, “Yeah!” Is it something you would use to represent yourself and your business? Does it make you smile? If the answer to these questions is “Yes,” you’re probably good to go!
If you’re having a negative response to the design, perhaps a next step is to ask others for their opinions. (Note: Keep in mind the design is for you and your opinion is the one that matters most.) Outside input could possibly present new a perspective or viewpoint you’ve not thought of helping you to find clarity in your decision.
Chances are you’ve thought long and hard about your design, even before the actual designing process began! After you’ve received the initial composition, literally step away from it. Clear your mind of the project.
Put the brochure, business card or logo out of sight for a bit. When you return, with fresh eyes, you may be surprised at the subtle things you notice after giving your brain a break. You may find you love the design, or you may notice the things you’d like your designer to revise.
Take out a piece of paper and pencil; write down everything that comes to mind when viewing your new design whether good or bad. Make notes about which parts of the design you like and perhaps why you like them. Explaining these likes helps the designer move the creation in the correct direction.
On the other hand, don’t feel bad if you find things you would like your designer to revise, it’s typical! If there are certain aspects of the design you aren’t sure about, discuss these with your designer. One of the first things I learned working at MayeCreate is not to take things personally. Criticism is constructive, it gets the design to it’s finished product.
When contemplating your new design just remember: it’s for you. Your designer will have suggestions about what may work best design-wise, but don’t hesitate to get in the process with them; voice your opinions. Your design will thank you later.[hs_action id=”10595″]
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