Web & Print Design
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Global First Responder
Commercial realtor John John needed more than just an image with his name on it, there are billboards for that. To help him compete online against other commercial realtors in the area, John John required a fully functional online hub. He wanted a website to add value for existing clients by featuring their properties to investors while allowing prospects to browse through his listings with ease.
It was a daunting challenge: a completely custom website that could manage John John’s diverse business needs — the kind of challenge we love here at MayeCreate.
For those who aren’t privy to the local real estate scene, John John is a well-known commercial realtor in Columbia, Missouri with many years of development and investment experience. He regularly works on a wide variety of commercial real estate projects: from straightforward local transactions to multiple-site acquisitions or dispositions across the state and country.
Type, price, size, buy or lease, price per square foot — every commercial project is different, and John John required a powerful online tool that enables visitors to not just browse commercial properties but to also sort them based on any number of real estate criteria.
The website had to be fast, responsive, mobile friendly, adaptive and easy to navigate while maintaining a sleek and professional look that’s not distracting for visitors. Finally, the website also had to rank well, because what good is a shiny new website if no one can find it?
Moving commercial real estate is challenging enough, managing your website should be easy. And since we build every website with functionality in mind, John John’s new website was designed with an emphasis on ease of use. The custom-built WordPress theme we built for John John makes adding new listings as they become available and removing old ones as they sell a breeze. — it’s a scalable and flexible framework that works.
An attractive home page displays featured listings, while all properties can be sorted by type (investment, land, office, industrial and retail) enabling visitors to quickly find exactly what they’re looking for.
The properties page allows for further search customization: Buyers can view properties for sale or lease, closed or pending and sort by building or lot size, price per lease or price per square foot. Each property can even be located on scalable map page complete with selectable listings, allowing users to compare property locations at a glance. Such variety of sorting options required nimble database management, allowing us to showcase our site-mapping and coding skills.
To take John John’s online presence even further, we gave each property its own unique property page. Not only does this allow for easy listing management, it’s also ideal SEO practice and enables John John Commercial Realtor to rank significantly better on search engine results to ideally drive more leads and close more business. And get this: customers can even print a formatted flyer for any listing that peaks their interest! Yeah. It’s cool.
Websites that are mobile-friendly with adaptive templates will be served more often on search engines to people using their mobile devices.
With Custom WordPress Themes, the website design is unique and the structure is flexible, scalable, and easily manageable. Let’s just say websites with custom WordPress themes aren’t forced to reside inside the box.
The new John John Commercial Realtor website is enrolled in our Company Safe Site Plan, meaning we’ve enhanced the site in an effort to offensively protect it from hackers. We backup the site daily, maintain regular WordPress and plugin updates, and monitor site activity and link function.
It’s imperative to keep content fresh with regular updates to keep clients and prospects interested. With their website completed, we help John John stay on top of his game by performing requested updates and changes to the website as requested.
Does your site lack the functionality you need to drive your business, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.
Dana is a writer from Toronto, Ontario, Canada. He’s passionate about both content coordination and social media, which is convenient... because that’s his job here at MayeCreate Design! He possesses his Bachelor of Arts in English from Western University and a King Charles Cavalier Spaniel named Finn. His interests include The Toronto Blue Jays, video games with strong narrative arcs, streaming British television, and trying new restaurants with his wonderful fiancée, Ashley. He’s a real renaissance man. Read more about Dana and his dog on our blog.