Knowing When to Keep Things Separate
A huge challenge in marketing for any business or organization is trying to reach more than one target market — specifically knowing whether or not you need more than one brand for marketing to each. Ultimately, finding an answer to a question like that comes down to examining a few factors — Are the respective services related? Do the audiences overlap at all or are they completely separate? Will one brand hinder the success of the other? How long do you plan to market both brands? — In the case of Nursing Home Help and AgingMO, there’s no overlap in the target audiences they’re trying to reach, so they decided to build two websites to speak directly to each. Read more on our blog.
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