McLeRoy New Website Devices

General contractor, McLeRoy, Inc., bases everything they do on three things: integrity, quality, and hard work. Their outdated website, though, straight up did not reflect any of those things…

With a claim to nearly 50 years experience in heavy civil construction and land development, McLeRoy has built a solid reputation in their region for providing top notch general construction services — they just needed a website that could wow prospects with an undeniable portrayal of their impressive abilities. McLeRoy was also feeling the strain of finding quality employees, so they wanted to step up their online recruitment abilities with a simple online application form. Even more, they own rental properties as well as a realty business, so they needed a central hub to maintain all of these moving pieces of their business in a way that made sense to their visitors and prospects — it was time to demolish the old site and develop a new one that could do all this magic for them. That’s where MayeCreate comes in…

From Napkin Drawings to Full-Scale Contracting

From the very beginning, when Johnny McLeRoy built houses based on a handshake and a sketch on a napkin, the vision has remained the same: Integrity, quality, and hard work. Since 1971, these have been the driving values behind the McLeRoy name. 

Working closely with owners, developers and design professionals, McLeRoy provides expert general contracting, industrial and commercial construction services in the state of Georgia. They’re all about personalized service, ongoing and open communication, and unrivaled performance — all things we also try to go after here at MayeCreate, which really helped in the conception and creation of this new site.

Getting to Work

First in our new website design, we established a color scheme that was less… well, tacky. Let’s be real, it was a big YUCK. So we toned things back to bring out the earth tones and kept the gold as more of a supporting role rather than the main actor.

The old home page featured just five elaborate buttons branded to each “branch” of McLeRoy: Construction, Realty, Heavy Civil, Rentals, and Land Development. At a glance, it felt like each button would lead to a separate website. And while separation and clarity of services is a good thing, we knew we could design something that felt more cohesive for the Home page. 

We accomplished this by featuring all service-related services as buttons in a sub navigation. Now, all of these buttons lead to pages within the site that share the same design and layout to let visitors know they haven’t strayed from the McLeRoy website. It’s all about that security, sometimes, folks! 

To fulfill McLeRoy’s online recruitment need, we built an application form and plopped a handy-dandy “Apply Now” button at the top of the Careers page for potential hires to easily find. When the form is completed, an email notification goes out to McLeRoy, which enables McLeRoy to respond quickly, thus increasing their chances of acquiring high-caliber staff members.

Additional Website Features

  • Mobile Friendly Design – Adaptive Template
    Websites that are mobile-friendly with adaptive templates will be served more often on search engines to people using their mobile devices.
  • Custom WordPress Theme
    With Custom WordPress Themes, the website design is unique and the structure is flexible, scalable, and easily manageable. Let’s just say websites with custom WordPress themes aren’t forced to reside inside the box.
  • Safe Site Plan
    The new McLeRoy website is enrolled in our Company Safe Site Plan, meaning we’ve enhanced the site in an effort to offensively protect them from hackers. We backup the sites daily, maintain regular WordPress and plugin updates, and monitor site activity and link function.
  • Updates & Ongoing Maintenance
    It’s imperative to keep content fresh with regular updates to keep clients and prospects interested. With their website completed, we help McLeRoy stay on top of their game by performing requested updates and changes to the website as requested.
  • Content Development
    McLeRoy, Inc. specializes in providing quality construction, land development, and real estate, which typically doesn’t involve mad writing skills. So, when they decided to upgrade their online home, they relied on us to assist with the content development for the new site.
  • Online Employment Application
    The online employment application allows potential employees to apply directly from their phones or anywhere with an internet connection, so they can skip the hassle of printing to be able to submit their application. HR receives the application electronically, and upon choosing to hire an applicant, they just print the application and have the applicant sign and date it in person. 
  • Historical Timeline
    The new McLeRoy site features a visually impressive timeline on their History page showcasing 50 years of milestones that have contributed to their growth and reputation for quality services.
Learn more on our portfolio

Are you looking for a website?

Does your site lack a historical timeline, or do you just need a website in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.

More about the Author

Alternative Text

Katie Guinn

Katie is a Designer & Content Developer at MayeCreate Design. Her responsibilities and experience include content development for websites and online marketing, blogging, general website maintenance, graphic design, ad campaign management, project management, office management, bookkeeping, and customer service. As a wife, mom, twin, seasoned karaoke singer and amateur rock climber, she’s seen the world from many perspectives and thrives to bring an open mind and clear vision to her position here at MayeCreate.

© MayeCreate Design 2020 | 573-447-1836 | [email protected] | 700 Cherry St. Suite C, Columbia, MO 65201