SITE Improvement Association
In an emergency, time is the most valuable asset. For an emergency physician, all training, equipment and procedures are designed to address the critical needs of patients in minimal time. For these fast-paced professionals, shouldn’t the resources they use online move at the same pace?
As the organization called the Missouri College of Emergency Physicians (MoCEP) grew, and more and more content was added online, MoCEP saw their website was no longer a fitting platform to provide resources for their members. They needed a site with:
MoCEP didn’t have to look very far for help. Back in 2013, they came to MayeCreate Design to build their first website. They knew we were up for the task of rebuilding, and we love working for organizations like MoCEP. Just like that, construction on MoCEP’s new online home was underway.
The Missouri College of Emergency Physicians, or MoCEP, is our state’s chapter of a nationwide organization that supports the practice of emergency medicine. The organization was created in 1968 to address the issues surrounding emergency care. In 1976, MoCEP was created, joining the ranks of the other state-level chapters.
MoCEP is comprised of approximately 600 board-certified emergency medical physicians, residential physicians and medical students who practice throughout Missouri. The mission of the organization is to advocate for emergency medical procedures in order to improve the quality of care across the state. Beyond advocacy, MoCEP offers their members beneficial resources and educational opportunities.
Since 2013, many pages have been added to the MoCEP website, and after a while, it was becoming a bit cluttered. Emergency professionals who are used to getting things done quickly were spending too much time locating necessary information. That said, a major challenge of the redesign was reorganizing the site.
To get information in the hands of members faster, we opted for integrating their email marketing with their RSS feed, which pulls updates from the Members Only section of the website and emails new content directly to members, made possible by MailChimp. This feature keeps members in the loop with the latest news and resources without them having to even visit the site. Members can log in to the site to access additional resources like an Online Member Community and a Member Directory. On the back end, MoCEP can use a new content form to make simple updates to the site, which is especially important for news and events.
On the Home page content is automatically generated through an embedded Twitter feed. The History page shows MoCEP’s milestones through the years. Hours of fun can be had on the Leadership page, where the member icons have been programmed to spin when hovered over (go try it!).
As a non-profit organization operating largely on donations, it is essential that visitors can make contributions online. Donations can be made easily by both generous individuals and businesses through the Contribution page.
MoCEP members and non-members both can follow the Career Center link to see jobs for emergency physicians and support staff throughout the state. To further recognize the efforts of Missouri’s physicians, visitors can nominate exemplary practitioners through the page for Grants and Awards. Forms are provided to nominate individuals for these awards, as well as to apply for educational grants.
The Missouri College of Emergency Physicians website is back and better than ever, providing a clearer path to information and a better way to secure funding. Members can get on and find the resources they need faster, so they can get back to what matters most, saving lives across Missouri.
Is your website more cluttered than a messy closet you refuse to clean, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on… today.
Jacob Dulany is recent intern-turned-MayeCreator. Jacob received a degree in Business Administration from the University of Missouri and sought a career in digital marketing. He now works at MayeCreate, where he enjoys interacting with client accounts, writing blog posts, and a little bit of something new each day.