Missouri Senior Medical Patrol is a program that serves to educate and protect medicare beneficiaries. Their mission: to empower Missourians to prevent, detect, and report healthcare fraud, errors and abuse through outreach, counseling and education. A laudable goal, to be sure, but with such a lofty mandate comes a ton of work — and specifically a ton of information that needs to be disseminated to a wide ranging and diverse audience. While informative, their old website was hard to navigate, hard to update and hard to read (hardly ideal for any senior). Worse still, the old website wasn’t reaching a key demographic: the children of medicare beneficiaries — who tend to be a bit more internet-savvy… Missouri SMP needed to:
MayeCreate Design loves creating inclusive, ADA compliant solutions and believes that Missouri SMP performs an important service for our community, so we worked to create a website that performs well for them!
For more than two decades Missouri SMP has been providing senior citizens with the tools and resources to navigate both Medicare and Medicaid. Elderly beneficiaries are far more likely to be victim to healthcare fraud, so the SMP program provides one-on-one counseling, healthcare plan advice and educational programs for plan-holders. They also provide a confidential hotline by which SMP representatives can address fraudulent behavior and provide information to beneficiaries.
Missouri’s SMP is just one of the initial 12 state programs. Today there is a program for all 50 states, the major U.S. territories, and Washington D.C. These programs function largely by the efforts of volunteers. Across the nation, over 35,000 volunteers have helped the SMP Program educate and serve 63 million individuals. Talk about communities that care!
Missouri SMP’s previous website was a bit… outdated, with navigation that didn’t make the most… sense. We gave them a new online face with a site that looks great, while also being highly accessible. We know that many senior citizens will have younger, tech-savvy individuals help them when dealing with healthcare. We wanted a visually stimulating website, with modern touches to speak to this group. At the same time, we know that many seniors will be accessing the site as well, so we presented content in a streamlined manner. We made the site easy to navigate, readable and we made sure that the relevant resources were only a click away!
Here are some other features that make this site special:
Does your site lack streamlined navigation? Does it need a face lift, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.
Jacob Dulany is a soon-to-be graduate from the University of Missouri. Jacob has a strong interest in marketing and communications and is eager to learn new approaches to online marketing. Jacob currently works with a local service organization in Columbia, and with MayeCreate as an intern, where he hopes to use pursue his professional goals in new and creative ways.
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