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The Mizzou Asphalt Pavement and Innovation Lab was looking to start branding their organization and promoting themselves to the public. As a relatively new organization, they did not have any sort of online presence. They needed an avenue for the following:
A key component of MAPIL is publishing findings resulting from their research and testing services. As avid bloggers, this resonated with the team at MayeCreate Design. We were excited to work with another company that sees the value in sharing knowledge and experience to better their industry.
Mizzou Asphalt Pavement and Innovation Lab (or MAPIL for short) is a center for research and collaboration within the University of Missouri’s College of Engineering. The mission of the Lab is to perform interdisciplinary research to improve the overall health of the asphalt industry. The organization was made possible by the legacy of Guinn and Polly Barton, as well as the generosity of the Missouri Asphalt Pavement Association. Through this support, MAPIL is equipped with facilities and technology to be a leader in asphalt research. While still in the early stages, MAPIL is already paving the way to sustainable surfaces.
The first step in creating a brand is to great a logo, something to serve as the face of the organization. After developing several iterations of the MAPIL logo the final version was chosen through a tournament style selection process. The resulting logo employs an image that combines a maple leaf and a stack of layers resembling asphalt. Why a maple leaf? That’s what their acronym sounds like (duh), but it also represents their focus on environmental sustainability. This leaf element can be seen in multiple places throughout the website.
The new website creates a platform to easily share projects, publications, and team accomplishments. On the About and Student pages visitors can click on individual students and faculty to see their name, title, educational credentials, and projects they have been involved in. You can even download their resumes directly from their member pages, which is an awesome feature for job recruiters. Click on this student to see for yourself:
Research, while an important part of the organization, is not all of MAPIL’s operation. They offer commercial and municipal asphalt testing services, as seen on the Testing Services page.
MAPIL may be contracted to test the quality of existing asphalt, as well as to design new eco-friendly mixtures of asphalt for projects. We made the process of acquiring these contracts easier by streamlining it: just click the callout button, jump to the appropriate page section, and lastly, inquire through the embedded contact form at the bottom of the page.
MAPIL also places an emphasis on publication. Research projects and testing services yield a wealth of findings, and it is key to MAPIL’s mission to share these findings. Through the Publications page the team can upload information about their findings, creating a unified portfolio displaying their contributions to the industry. Individual publication pages, like this one, have custom bylines to credit the authors, offer PDF downloads and link to the third-party site hosting the article.
Some other great layers of this site include:
One website later and the Mizzou Asphalt Pavement & Innovation Lab has a memorable brand and new online presence. MAPIL is set to pave the road to cleaner, more sustainable roads, and a better Missouri!
Does your site struggle to convey your brand identity, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on… today.
Stacy has a Bachelor of Science in Agricultural Education from the University of Missouri. Stacy is the Project Manager and Account Service Representative for all projects and aids in office coordination. She possesses an innate talent for communicating with people as well as planning. Her bubbly personality and positive attitude provide her with the ability to successfully connect with all types of clients.