Moore & Shryock's New Website

Modernizing Moore & Shyrock’s Marketing

Who does a small-but-mighty appraisal company with a solid reputation turn to when they’re looking to:

  • Educate the general public about appraisals and the process behind them
  • Develop a modern marketing tool, and
  • Stand out against the competition by upholding their excellent reputation as an independent local appraiser?

They come to MayeCreate Design to create something that will illustrate the all-encompassing-awesomeness of the work they do in Missouri and its surrounding states.

Ready for a Site that’s Worth a High Appraisal

Moore & Shryock, originally founded by Allan J. Moore and Thomas Shryock over 35 years ago right here in CoMo, has evolved into the only Missouri-based firm outside of the metropolitan areas with three MAI (Member Appraisal Institute) designated members of the…well…I kinda gave it away…the Appraisal Institute…

So what does that mean? Basically, they’re the guys you want to talk to if you’re in need of an accurate and unbiased commercial, residential, or land appraisal in the state of Missouri and even in surrounding states.

The thing is, they already have an excellent reputation that more than precedes them, they just needed a website to reflect their position as some of the most highly-qualified and well-respected appraisers in the area. And let’s just say the website they had wasn’t doin’ the trick.

But as the popular saying goes around our office: Have no fear — MayeCreate is here!

Streamlining Inside & Out

As with any web design, we worked with Alan Moore and his team to create a design that well-suited the company’s branding, personality, and values. In this case, we developed a more understated yet polished look for the new website that would communicate the professionalism and success of this group of experienced appraisers. Given their elegant, albeit minimalist, logo, we opted for a color scheme that would compliment their branding without overpowering it, so we pulled the light gray from their logo and paired it with a subtle blue for an overall subdued color palette that’s reeeeeal easy on the eyes.

Keeping in mind the client’s goals for their new website, we aimed for greater ease of use in developing custom post types for the Appraisers section. What this means is that anyone at Moore & Shryock can login through WordPress (in other words — the back end of the website) and easily add items like new team members to the website, without having to do any pesky content formatting whatsoever.

That’s because these custom post types are built with the specific fields necessary for updating the website with the appraiser info while keeping it looking shiny and new! Once published, the new team member page will show up on the front end of the site looking like all the other team member pages without a single staff member knowing anything about web design or development. Adding new team members to website: streamlined.

What’s more is, these custom posts also include categories that can be selected for each appraiser to indicate what type of appraisals they do — commercial, farm and land, or residential. Then, when you look at the individual appraisal pages on the website, you’ll see the respective appraisers for each type listed at the bottom. Content placement on website: streamlined.

Additional features on the Moore & Shryock site include:

  • Mobile Friendly Design – Adaptive Template
    Websites that are mobile-friendly with adaptive templates will be served more often on search engines to people using their mobile devices.
  • Custom WordPress Theme
    With Custom WordPress Themes, the website design is unique and the structure is flexible, scalable, and easily manageable. Let’s just say websites with custom WordPress themes aren’t forced to reside inside the box.
  • Safe Site Plan
    The new Moore & Shryock website is enrolled in our Company Safe Site Plan, meaning we’ve enhanced the sites in an effort to offensively protect them from hackers. We backup the sites daily, maintain regular WordPress and plugin updates, and monitor site activity and link function.
  • Updates & Ongoing Maintenance
    It’s imperative to keep content fresh with regular updates to keep clients and prospects interested. With their website completed, we help Moore & Shryock stay on top of their game by performing requested updates and changes to the website as requested.
  • Custom Appraisers Pages
    The About page pulls in all of those custom post types we talked about to display all of the appraisers that are a part of the Moore & Shryock team. As visitors click through each appraiser, they’ll find oodles of info on each individual page as well as the appraiser’s downloadable qualifications and licenses. And, again, like I said, based on how their categorized (Commercial, Land, Residential), they also appear on the corresponding pages on the front end with no extra work required. Fancy, right?
  • Content Development
    Moore & Shryock specializes in providing accurate and unbiased appraisals, which typically doesn’t involve mad writing skills. So, when they decided to upgrade their online home, they relied on us to assist with the content development for the new site.

Are you looking for a website?

Does your site lack custom team pages, or do you just need a website in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.

More about the Author

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Katie Guinn

Katie is a Designer & Content Developer at MayeCreate Design. Her responsibilities and experience include content development for websites and online marketing, blogging, general website maintenance, graphic design, ad campaign management, project management, office management, bookkeeping, and customer service. As a wife, mom, twin, seasoned karaoke singer and amateur rock climber, she’s seen the world from many perspectives and thrives to bring an open mind and clear vision to her position here at MayeCreate.

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