What does a faith-based youth-oriented organization like NextGen Ministries do when their website needs an overhaul? They make the decision to do something about it — because they know a healthy online presence will help them grow and serve their purpose in our community, not only as professionals but as leaders and supporters of faith.
NextGen Ministries is about one thing: strengthening the effectiveness, fruitfulness, and discipleship of the next generation of local Methodist congregations. Through hosting and sponsoring youth-centered events and facilitating youth ministry camps throughout the state of Missouri (psssst, we designed this site, too!), this organization brings guidance, love, and a structured understanding of Christianity to Missouri’s children, teens and college-age congregation members.
With such a diverse range of goals and activities to promote, it’s no wonder they needed an easy-to-use online base that would help them more easily engage with pastors and youth directors as well as the older-aged youth and their parents.
When considering where the love was needed most in this new website design, NextGen Ministries felt the first important thing was to get rid of the old branding so they could implement their fresh, new look.
The next challenge we faced was restructuring how the content would be organized within the site. The new website had to be organized in such a way that allowed visitors to easily access the information they needed, and be simple for NextGen Ministries to update on their own. To achieve this, we combined the content from their old website with our plan to reorganize the navigation, break text into clearly-labeled, easy-to-digest sections, and cross-reference content anywhere we could throughout the site.
Next Gen wanted a site with lots of personality but didn’t have many photos, so to compensate, we incorporated a lot of textures that worked well together into the section backgrounds, which gives the design extra depth and appeal. The textures and colors are consistent for each category creating continuity between similar content.
To keep the information easy to find, manage and cohesive from a design perspective we used a modular design for the overall layout, most easily spotted on the Resources section and Staff page. You’ll also notice this is how the featured events and resources pull in on the Home page. The idea behind this design is to clearly display the information so visitors are visually cued to flow through the site in a way that makes sense and is easy to understand. Plus from an administrative perspective you can enter the content once and it is highlighted throughout the site without duplicate entry. It makes updating the site faster and more streamlined.
The coolest thing about the Resources page (in my opinion) is the way the sorting options are displayed on the left sidebar. Each option is listed clearly under large headings using a modern and stylish sans-serif font. And what about those square, textured bullets repeated on the posts and individual posts pages to create the visual continuity we pointed out earlier?? So fun!
The Staff page presents members in a grid format using gorgeous professional shots, relevant contact information, and “Learn More” buttons for each so visitors aren’t immediately bogged down with information they weren’t necessarily looking for…like how many dogs Sarah has or where Scott Burdin grew up. All interesting facts, but not necessarily the most sought-after when visitors first land on this page.
The idea behind an organization like this one is to humbly encourage and grow community connections. MayeCreate helped them achieve this in two ways:
At the bottom of the Home page, you’ll find NextGen Ministries’ most recent Instagram and Facebook posts, further showcasing their hip, fresh side. This is also a great way an organization of any kind can use their website as a central hub to make connections with their target audiences.
There are times when NextGen Ministries wants to promote an event without promoting the entire website. For this, we designed single event pages (featured on the main Events page) that feel a lot like landing pages, which helps funnel visitors’ focus onto the event information and the cause behind it rather than what’s featured throughout the rest of the site.
Additional features included on the new NextGen Ministries website are:
Does your site lack a fresh look and easy-to-follow organization, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.
© MayeCreate Design 2019 | 573-447-1836 | [email protected] | 700 Cherry St. Suite C, Columbia, MO 65201