Nursing Home Help, a training team sponsored by the University of Missouri’s Sinclair School of Nursing, is dedicated to improving care for nursing home residents through staff training and helping nursing facilities come up with policies and processes that meet state regulations. AgingMO is a research team supported by the University of Missouri’s Aging in Place program that provides independent living resources and support for Missouri’s older residents who are living at home.
Until recently, both teams used extremely outdated and hard-to-manage websites (seriously, completely static? Ouch!) and struggled not only with updating them but also with effectively reaching their respective target markets, which in no way overlapped. They were looking to create two all new websites to further reach those audiences, websites that were more functional, manageable and waaaaay better looking than what they had. Lucky for us, we were privileged enough to be able to help them get where they wanted to go.
A huge challenge in marketing for any business or organization is trying to reach more than one target market — specifically knowing whether or not you need more than one brand for marketing to each. Ultimately, finding an answer to a question like that comes down to examining a few factors — Are the respective services related? Do the audiences overlap at all or are they completely separate? Will one brand hinder the success of the other? How long do you plan to market both brands? — In the case of Nursing Home Help and AgingMO, there’s no overlap in the target audiences they’re trying to reach, so they decided to build two websites to speak directly to each:
As a group of researchers and trainers offering so many resources and activities to two completely different target markets, they needed websites they could easily manage to keep their respective visitors informed of their training, events, research and project development without the headache and frustration they experienced trying to update the darn things.
It’s hard to believe the power of these words until you’ve experienced them yourself… a website that’s easy to use, easy to update, AND sends updates to email subscribers automatically? Yeah, these are all real possibilities, and they’re revolutionizing time management for so many companies and organizations, including Nursing Home Help and AgingMO.
How so, you ask? Let’s take a look:
A website should be as easy to use as a coffee mug. No matter how much content is on it how many pages you’ve got, visitors should be able to land on a website and intuitively know exactly how to get where they want to go. We worked to achieve this on both the Nursing Home Help and AgingMO sites by using a split navigation at the top to help emphasize services, resource categories for quick sorting, large clearly-labeled buttons with icons, and a sectioned format to keep the content in easily-digestible blocks.
Nursing Home Help promotes events through each of the different branches of their grant program, so they needed a way to manage all of them together by branch. With the new Nursing Home Help website, team members can enter events into one place and then sort them by category, topic, and region. This translates directly to how events are displayed for visitors when they’re on the front end, making for simple organization for everyone!
To us, using WordPress is second nature, but we realize some of our clients aren’t as web savvy. To keep confusion at a minimum, we built forms within WordPress that allow Nursing Home Help employees to easily add events, news, and resources to the website without having to know anything about web development. They simply visit a password-protected page of the site and complete the form we’ve built for them, and BAM! Event, news and resource information is added to the website immediately!
This definitely takes some pressure off of the administrative staff to make all updates to the website, which boosts efficiency in maintaining website content. And it makes training new people to update the site easy because the process is centered around using a skill they already have: completing an online form.
Gone are the days of sending one-off email notifications and updates…. On the Nursing Home Help site, when visitors submit event registration forms or sign up to receive news or resource information, they’re automatically added to the respective email list(s). When new content goes up on the website like an event, news, or resource, an email auto generates and sends to the list. It’s a pretty big time saver. We use the same feature (it’s a MailChimp thing) for our Weekly Pride Maker. RSS to email is an extremely versatile and useful online tool for your website… if you haven’t heard of it, you might look into how it can help your business or organization.
To top off all this goodness, both Nursing Home Help and AgingMO are sleekly laid out using:
Other features on the new Nursing Home Help and AgingMO websites include:
Does your site lack organization and automation, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.