An Award Winning Company with a Losing Website

PACE Construction takes great pride in delivering award-winning, customer-focused, quality driven heavy highway construction projects. (Yeah, it’s a mouthful.) When they realized that their website was not up to the task of showing off their accomplishments, they knew it was time for an upgrade. PACE Construction needed a website that could achieve the following:

  • Provide a modern, cohesive visitor experience, in line with Missouri Petroleum.
  • Provide an online application form for streamlined hiring.
  • Include quote request forms on each page to the expedite acquisition of new projects.
  • Showcase awards and certifications, while being easily update-able (for future accolades).

PACE Construction needed a partner who was equally quality driven and customer-focused. One that they knew could deliver award winning results. Naturally they turned to MayeCreate Design. At MayeCreate we are all about building quality websites, and we love working with like-minded asphalt and construction companies, so the new PACE Construction website was a challenge we were more than happy to take on.

Paving Better Roadways for Over 85 Years

PACE Construction is a St. Louis based company known for executing high-quality projects throughout Missouri, Arkansas, Oklahoma, Illinois and Indiana. This includes paving and resurfacing roadways, constructing bridges and laying other municipal surfaces like parking lots. Performing jobs for a variety of clients ranging from the Department of Transportation to local municipalities and private companies has made PACE a preferred paving company in Missouri for over 85 years. PACE Construction also owns and operates three asphalt plants in Missouri and, get this — two of them are mobile.

These mobile plants can be broken down and transported directly to client construction sites, radically cutting down on the time and costs involved in moving materials, which saves on project costs and allows critical infrastructure to be ready for use in less time.

On the Road to a Better Website

Putting Safety First

Safety is a key value for PACE Construction, and all employees go through many hours of yearly training to ensure worker and project safety. To exemplify this core value we built a page to display this essential point of emphasis. On the Safety page, visitors can read through the extensive list of training PACE is proud to provide. Being able to see these safety requirements and certifications is a big plus for a prospective client.

Highly Recognized

PACE also takes great pride in their awards. They have received many accolades throughout the years for their exceptional projects and high company ratings. Another website page was built to showcase these many achievements, which are presented by the year and the organization that hosts the award. Each entry can be clicked to reveal the project and scope for which they receive the award. 

Always Recruiting

Talented and capable individuals make PACE the company it is, but they are always looking to fill new roles as they diversify and grow. The new Employment page features an embedded email link for resumes, and an online application form. Interested prospects can submit an application on their desktop or phone, removing one more barrier to employment. This saves time for both applicants and human resources, and not just for hiring. It cuts down on onboarding time, enabling new employees to move on quicker with critical training.

Sharing Connections

Finally, as a proud leader within their industry, PACE Construction wanted to share their affiliates with their visitors. Towards the bottom of each page, there is a slider that cycles through the logos of companies they work with, as well as organizations that they are a part of. This lends credibility from PACE and provides a helpful resource for visitors. These logos can be clicked on to allow the viewer to visit the companies’ respective websites. The PACE Construction site is the top referral source for their affiliated websites, which is a great way to integrate services and drive increased traffic to their other divisions.

Some other notable layers to this site are:

  • Custom WordPress Theme
    With Custom WordPress Themes, the website design is unique and the structure is flexible, scalable, and easily manageable. Let’s just say websites with custom WordPress themes aren’t forced to reside inside the box.
  • Quote Form
    Prospective customers can reach out to PACE construction to get quotes for projects. The quote form can be found multiple service pages and allows the sender to choose the receiving division, category of work, contact information, and details of their request. A reCaptcha box ensures that no automated spam gets sent to PACE’s inboxes.
  • Safe Site Plan
    The new PACE Construction website is enrolled in our Company Safe Site Plan, meaning we’ve enhanced the site in an effort to offensively protect it from hackers. We backup the site daily, maintain regular WordPress and plugin updates, and monitor site activity and link function.
  • Updates & Ongoing Maintenance
    It’s imperative to keep content fresh with regular updates to keep clients and prospects interested. With their website completed, we help PACE Construction stay on top of their game by performing requested updates and changes to the website as requested.
  • Embedded Map
    An embedded Google Map can be found on the Contact page. This map shows all three locations in Missouri, including where the mobile asphalt plants are kept during their down time. Visitors can follow this embedded map out to Google’s app, where they can get directions.

Now this award winning company has a website to match. The new PACE Construction website brings the clients, new hires, and their affiliates closer than ever. We helped PACE pave the road to online success, so they can continue paving real roads across the Midwest.

Learn More on Our Portfolio

Are you looking for a website?

Do you need a website that showcases your awesome achievements, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on… today.

More about the Author

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Jacob Dulany

Jacob Dulany is recent intern-turned-MayeCreator. Jacob received a degree in Business Administration from the University of Missouri, and sought a career in digital marketing. He now works at MayeCreate, where he enjoys interacting with client accounts, writing blog posts, and a little bit of something new each day.

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