The prospect of choosing the right marketing mix and actually finding the time to implement it can feel pretty daunting. Just last week I was planning out my own digital marketing campaign for MayeCreate, and even though I do it every single day, I felt totally overwhelmed. I thought, “Man, I wish I had a workbook…” and then I realized I did! First, I did the head slap 😏, because duh, and then I opened up a recent presentation I gave about planning digital marketing and started from the beginning, step by step. Here are a few of the concepts I used as ground rules to guide myself and the workshop attendees as we began to plan their digital marketing strategies; my favorite tried and true. 

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Revival Resources for Lame Marketing

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