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Learn from and celebrate Unchained Melodies Dog Rescue’s creative peer-to-peer fundraising success. They exceeded their $25,000 year end fundraising goal on CoMoGives.com raising $33,705 during December 2020! And what's even better is over half of the donations were generated by their volunteers running peer-to-peer fundraising campaigns. Melody and a member of her Peer-to-Peer team, Kat, explain how they decided what to do, the new things they tried and what they’ll do differently next time. Learn more about how they managed their volunteers and even meet Charlie the rescue dog in this episode of Nonprofit Marketing with Purpose.

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Hosted By
Monica Maye Pitts
Monica Maye Pitts Chief Creative Officer

Peer-to-Peer Fundraising Success – Celebrating Unchained Melodies Dog Rescue

Learn from and celebrate Unchained Melodies Dog Rescue’s creative peer-to-peer fundraising success. They exceeded their $25,000 year end fundraising goal on CoMoGives.com raising $33,705 during December 2020! And what's even better is over half of the donations were generated by their volunteers running peer-to-peer fundraising campaigns.

Melody and a member of her Peer-to-Peer team, Kat, explain how they decided what to do, the new things they tried and what they’ll do differently next time. Learn more about how they managed their volunteers and even meet Charlie the rescue dog in this episode of Nonprofit Marketing with Purpose.

Cliff notes for using Peer to Peer Volunteers:

  1. You can’t start too Early - Volunteer are thinking about what they will do next year. Unchained Melodies started thinking about how they would approach their end of year giving campaign in July and started reaching out to peer to peer volunteers in August.
  2. Make it as easy as possible for your volunteers so they enjoy the experience. Take as much off their plate and let them choose one thing they want to do.
  3. Assemble a teem of volunteers to do admin work. They used Google Drive to manage many of the details especially Google Sheets. Admin and tech team handles all tech questions and concerns.
  4. Tap into their talents - They were blown away by all the talent in their volunteer group. 
  5. Site Promotion: Let volunteers promote in way they they feel comfortable. 

Where to learn more about Unchained Melodies:

Check them out on social media for puppy pictures and Dog Talk, dog training videos!

https://www.instagram.com/unchainedmelodies

 https://www.facebook.com/UnchainedMelodiesDogRescue

https://twitter.com/UMDogRescue

The training videos are also on their YouTube channel:

  https://www.youtube.com/channel/UChvuTw0vu6TAsx8iOkfdSLQ/videos

Email them at [email protected] 

Right now if you want to get involved they need volunteers including foster parents. Their puppy nursery will be full again with 2 litters of puppies. 

They’re in it to help the dogs and their training classes are there to help family members and dogs cohabite more peacefully together!

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