This podcast is all about what’s working on social media right now. Learn from the success of others. I went over the last year of social media data from the nonprofit clients that we serve at MayeCreate. I thought back on social media conversations and reviews I've done over the past year during consulting sessions, and I asked my gut - what should nonprofits be posting on social media in 2021? I’ll share the 5 types of posts that are doing well, give examples of each and explain how you can learn what will work best to connect with your followers.

Hosted By
Monica Maye Pitts
Monica Maye Pitts Chief Creative Officer

What’s Working on Social Media Right Now for Nonprofits

This podcast is all about what’s working on social media right now. Learn from the success of others. I went over the last year of social media data from the nonprofit clients that we serve at MayeCreate. I thought back on social media conversations and reviews I've done over the past year during consulting sessions, and I asked my gut - what should nonprofits be posting on social media in 2021? I’ll share the 5 types of posts that are doing well, give examples of each and explain how you can learn what will work best to connect with your followers.

Last week, I talked about managing social media for multiple audiences. That challenge surfaced from my consulting sessions earlier in 2020. Another question I heard a lot during those consulting sessions was, “what should I post about on social media?”

So I was thinking, maybe, just maybe you have that same question as well. That led me down a data review journey. I went over the last year of social media data from the nonprofit clients that we serve at MayeCreate. I thought back on social media conversations and reviews I've done over the past year during consulting sessions, and I asked my gut - what should nonprofits be posting on social media in 2021?

Before I go too far down the rabbit hole, realize that most of my data review was on Facebook. My clients, due to the area that we're in, do best focusing on Facebook right now. I'm not saying that it's the best place for your nonprofit to be, we are actively growing their audiences on other mediums too, especially Instagram. But for the most part, they get almost all of their traction on Facebook. So the advice I'm sharing with you today is mostly based on Facebook review. 

Here’s an outline of what I’m talking about in this episode:

How can you tell what YOU should post on social media?

  1. First thing you're going to do is you're going to look at what you did last year and see how it went.

Try to categorize the posts that did well into buckets.
The buckets I found working across my clients accounts were:

  • Celebration
  • Showcasing an ability to tackle a challenge
  • Updates
  • Sharing values
  • Facebook Lives

I go through these buckets and share examples of posts in each. To give you ideas about how you could incorporate them into your social media mix.

  1. You’ll focus your energy into making those types of posts that do well so you can balance out those other posts that aren't going to do as well but you need to make anyway because you need to keep people informed. 
  1. As you're looking for things to talk about, and writing your posts - remember your target audience.  You need to really understand who these people are, what their values and interests are, and how they overlap with those of your organization. Focus your content in the middle bubble right where your values and interests overlap with those of your target audience - that’s the marketing sweet spot.


And if you need help with that, you can download our Nonprofit Marketing Plan Template. There are two activities in the workbook to guide you.  Or if you’re not inclined to do it on your own, make it a team effort and join us for one of our free Target Audience Discovery Workshops on February 9, 10 and 13, 2021. We will help you work through your target audience together.

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