Keeping up with the Times While Preserving Tradition

As one of Missouri’s biggest annual events, the Roots N Blues N BBQ Music Festival in Columbia relies heavily on the Roots N Blues online presence to make tickets easily accessible for the masses. It is important for the festival website to keep up with the times — as an ever-evolving and growing event, their online home should reflect that. They were in need of a website that:

  • Provides a user friendly experience to all, and follows ADA Compliance.
  • Delivers a cohesive theme: warm, colorful, and in touch with tradition.
  • Provides multiple points of contact throughout the site.
  • Looks just as awesome on mobile as it does on the site.

Looking to modernize once again, the Roots N Blues N BBQ team came back to MayeCreate for a second website. We had a lot of fun working on the last site with them, so we took no time in jumping on the opportunity to work with them again.

Celebrating Missouri Traditions for 12 years (and Counting!)

The Roots N Blues N BBQ Music Festival celebrates two of Missouri‘s traditions, music, and food (specifically barbecue, as you may have guessed from the name). The event was first held in 2007, and it has grown exponentially every year since. It’s a three-day homage to the culture and traditions of the American Midwest. This three-day homage to America’s Midwest culture features musicians that represent all genres of roots and blues music – from country to soul to bluegrass and everything in between. People come from all across the country to enjoy live music and to indulge in delicious food from over a dozen vendors. Attendees can partake in activities and explore interactive art installations as well. The Roots N Blues Music Festival really does have something for everyone.

New Year, New Website

The Roots N Blues website was a fun one to work on, with its vibrant but not overly saturated palette of colors and rich imagery. The goal was to design something that captures the experience of the festival while still providing straightforward navigation to get the website visitors where they’re going so they can spend more time listening to great music and eating great food. 

Upon landing on the Home page, viewers are greeted by a video highlight reel, immediately immersing them into the excitement of the festival. Looks pretty fun, huh? The inspiration for this site design came from the look of a concert flyer, actually. We married this idea with a clean, modern web design layout. At the bottom of each page is an Instagram feed that populates as pictures are added to the #rootsnbluesnbbq hashtag on Instagram, delivering new content from multiple user posts as the festival draws near.

With attendees coming from all over the country, tickets needed to be available online. Tickets can be purchased from anywhere with ease, thanks to an integrated portal from event Eventbrite, found on the Tickets page. 

Check out the page Visiting the Festival, where you can find all the information you could want about attending the event. The Map shows the layout of the festival grounds, the Accommodations page features places to stay and things to see, and the Transportation page outlines where you can park as well as routes for walking and biking. Visitors can read up on the festival Vendors, too, and the cool new cashless payment system

Leading up to the festival, people will be spending most of their time on the Tickets and Lineup pages. It’s before and during the event that visitors frequent the informational pages. 

By now you’re probably wondering; “Who’s playing at this year’s Roots N Blues?” See for yourself on the Lineup page. Each artist can be clicked on, leading to individual sub-pages with profiles, videos, and links to Spotify playlists. Click on this fellow here and you’ll see what I’m talking about:

Some other cool features include:

  • Mobile Friendly Design – Adaptive Template
    Websites that are mobile-friendly with adaptive templates will be served more often on search engines to people using their mobile devices, and easier to navigate – giving festival goers mobile access to the site.
  • Memorial Run Page
    The Betsy Farris Memorial Run takes place Saturday, the second morning of the festival. It has its own page with details, registration, and some really cool interactive running maps from Strava
  • ADA Compliance
    Just like the festival itself, the Roots N Blues website is designed to be accessible to all, following the standard guidelines for websites.
  • Custom WordPress Theme
    With Custom WordPress Themes, the website design is unique and the structure is flexible, scalable, and easily manageable. Let’s just say websites with custom WordPress themes aren’t forced to reside inside the box.
  • Safe Site Plan
    The new Root N’ Blues website is enrolled in our Company Safe Site Plan, meaning we’ve enhanced the site in an effort to offensively protect it from hackers. We backup the site daily, maintain regular WordPress and plugin updates, and monitor site activity and link function.
  • Volunteer Form
    Every year, the festival is made possible by the generosity of volunteers. Visitors can sign up using the online form on the Volunteer page. 
  • Updates & Ongoing Maintenance
    It’s imperative to keep content fresh with regular updates to keep clients and prospects interested. With their website completed, we help Roots N Blues stay on top of their game by performing requested updates and changes to the website as requested.

Equipped with a brand new website, Roots N Blues N BBQ is sure to make 2019 rock. This new online hub will help the organization spread the word, share event information, and provide tickets for this year and years to come. Are you thinking about going yet?

Are you looking for a website?

Does your website need an update to keep up with your organization, or do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on… today.

More about the Author

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Jacob Dulany

Jacob Dulany is recent intern-turned-MayeCreator. Jacob received a degree in Business Administration from the University of Missouri and sought a career in digital marketing. He now works at MayeCreate, where he enjoys interacting with client accounts, writing blog posts, and a little bit of something new each day.

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