Rost, Inc: Your Desires, Our Quality, Your Dreams Achieved.

July 9, 2013

The Beginning of an Empire

Tim Rost, unbeknownst to him, began his landscaping career while in college. After graduating, he attempted to move on; however, his talent was so great customers insisted he keep working with them. His clientele grew and grew until 1985 when Tim officially started Rost Landscaping turning a part-time job into a full-time career. Upon opening its doors, Tim added a new employee, his wife, Toby, cultivating a true family-owned business atmosphere.

Rost, Inc. is a multi-service company consisting of the following divisions: landscape design and installation, Rost Maintenance, Superior Garden Center, Rost Wholesale, Salt Creek Tree Farms and Superior Irrigation (part of Rost Superior Services.)

The Rost, Inc. business mission is two-fold. They strive to be the premier horticultural firm, offering more services than any other landscaping/greens business, while providing customers a complete customized landscape package, taking care of each step from beginning to end.

Creating the Rost, Inc. Presence

In the last 23 years, Rost, Inc. has grown from one part-time landscaper to a business with over one hundred employees, several divisions and a multitude of services available. What comes hand-in-hand with growing a business is the need to further advertisement. In 1985 the Internet was not a key tool in marketing, however in 2008 the Internet was proving fruitful and Rost, Inc. was ready to get their hands dirty. It was time for a website and MayeCreate was perfect for the job.

MayeCreate began developing Rost, Inc.’s first online presence with two websites: one for Rost, Inc. and one for their Superior Garden Center. The sites presented fresh designs with progressive features including a custom content management system allowing Rost to update the site, as well as providing visitors the ability to register for events or purchase gift cards. The websites were perfectly customized to what Rost, Inc. needed at the time, but the world of web changes quickly.

In 2010, updates to the two websites were needed and a completely new idea was formed. The two sites combined into one creating a more cohesive company identity. MayeCreate hosted its Most Popular Website Contest in July 2010 and the Rost, Inc. redesign won third place.

Designing Web Confidence

Every few years it’s important that websites be dusted off, have new tools added, pictures updated and fresh graphics applied. For the third and current Rost, Inc. design, MayeCreate revamped with a modern look with a wider layout and an updated color scheme. Upon their third website design, Rost truly began to realize what an effective sales tool their website could be, especially by displaying the true quality of their work and products through pictures.

New functionality has allowed Rost, Inc. to greatly increase the strength of its online marketing mix utilizing a variety of tools allowing online purchases, weekly featured blog posts, social media connection and easy to update photo galleries.

The changes to the Rost, Inc. website gave the business a new sense of confidence. Rost, Inc. hopes their improved online presence will help customers find the information they need and see the business’ high standards and quality of work. The website appears to be working as their business continues to flourish and blossom.

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