Recently we published a 10 Week Blogging Success Recipe outlining 8 steps for jump starting your blogging efforts. As promised, we’re breaking down each of the 8 steps into individual posts to fully explain each direction in detail and provide examples.
If you would like to review the entire recipe or are interested in a particular step, the links below will direct you where you want to go.
The second ingredient the recipe calls for are 20 social media posts. Watch the video below for a quick overview of this step.
The second step of the 10 Week Blogging Success Recipe challenges you to plan and publish 20 social media posts based off of your 10 blog posts. In order to accomplish this, you’ll need to post to your social media accounts twice for each blog post you write.
If your business isn’t already active on social media, now’s a better time than ever to get started. Having trouble figuring out which social media sites are best for your business? No worries. We’ve got you covered with some great resources.
There are five important pieces of information to plan out at this stage of the recipe.
Planning out these pieces of information ahead of time will save you time and effort once you’re sitting at the computer scheduling out the social media posts.
Whether or not you’re new to using social media for business purposes, the social media posting best practices listed below will keep you on track with the success recipe.
Since you’re creating two posts for each blog article, you’ll want to craft the message differently for each social media post. The variance helps to keep your social media content interesting and appealing to more people.
This will help you reach more viewers. Not everybody is in the same place online at the same time. Plan for at least two days in-between the social media posts. If you schedule the first one during the morning hours, consider scheduling the second one in the afternoon to catch viewers active online later in the day.
If you don’t link your social media messages to your blog posts people are going to have a hard time finding your content. A direct link from each of your social media posts to the related blog post is a must.
Sharing links to content that doesn’t actually exist online yet is a big no-no. Perhaps you’ll want to schedule all of your blog posts to publish to your website on Mondays so that you can post to your social media accounts and direct people to that blog post on Tuesdays and Thursdays. Keeping this best practice in mind figure out a schedule that works for you.
Don’t forget to follow this step. You’ve done all the work of planning and writing, so now it’s time to actually tell your social media following about your content. If you checked off the boxes for Facebook, Twitter and Google+, be sure to post your messages to those platforms.
Ready for Step 3: Blend Together 5 Blog Post Emails?
Check out the 10 Week Blogging Success Recipe for a complete outline of the recipe ingredients and directions.[hs_action id=”9190″]
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