The Process of an Advertisement

January 15, 2015

CONSUME CREATIVELY

This content is available in:

This content is available in:

TEXT

Subscribe to Our Podcast:

If you’ve ever had print work designed, you’ve probably just seen the initial idea and then the end result. But what about all the steps in between? How does the designer get from point A to point Z?
Designs can go through all sorts of changes before the masterpiece is finished:

  1. Sketch.
  2. Pick a couple sketches and recreate them in the appropriate Adobe software.
  3. Sit back and think about if the design (colors, spacing, consistency, flow) makes sense.
  4. Art Director reviews.
  5. You revise.
  6. Art Director reviews. And if you’re lucky (and/or good)…
  7. The design is ready to show to the client.
  8. Client reviews.
  9. You revise.
  10. Art Director reviews.
  11. Show client, again.
  12. Client approves.
  13. Boom.

That’s just an example of the process around here. Still need a better picture?

Here’s the process of a project I readily work on: our ad for the Columbia Business Times. In this case, Monica acts as Art Director AND client (and subject for this particular ad!)

[ezcol_1quarter]1_edit

[/ezcol_1quarter] [ezcol_1quarter]2_edit

[/ezcol_1quarter] [ezcol_1quarter]3_edit

[/ezcol_1quarter] [ezcol_1quarter_end]5_edit

[/ezcol_1quarter_end]

6_smaller
After all those versions and notes and scribbles, the end result is an amazing, awesome advertisement!
Boom.

[hs_action id=”7927″]

Who Manifested This Madness?

Monica Maye Pitts

This fabulous human, that's who.

Monica Maye Pitts

Monica is the creative force and founder of MayeCreate. She has a Bachelor of Science in Agriculture with an emphasis in Economics, Education and Plant Science from the University of Missouri. Monica possesses a rare combination of design savvy and technological know-how. Her clients know this quite well. Her passion for making friends and helping businesses grow gives her the skills she needs to make sure that each client, or friend, gets the attention and service he or she deserves.

GET MORE AWESOME

If this trips your trigger you'll love our podcast. Get more episodes just like this on:

The Process of an Advertisement
Email Alerts About New Episodes
Weekly Pride Maker Sign Up - Blog Sidebar
Industry

© MayeCreate Design 2024 | 573-447-1836 | info@mayecreate.com |108 E. Green Meadows Rd., Ste. 9 | Columbia, MO 65203 | Privacy Policy