Mike Trial – Writer
Web & Print Design
Williams-Keepers, LLC is a firm of certified public accountants and consultants committed to helping their clients successfully navigate today’s complex financial world. As a team dedicated to enabling our own clients to navigate the constantly-shifting world of web design and online marketing, MayeCreate Design enthusiastically shares this mentality.
Still, Williams-Keepers had a problem: the website we built them in 2014 was outdated and could’ve used some more efficiently-coded programming updates… Most importantly, it was a very bland representation of themselves and therefore didn’t properly reflect how awesome they are as a company. It was time for Williams-Keepers to invest in upgrading their online identity — or as we at MayeCreate like to say — it was time for them to get their pride on!
With offices in Columbia and Jefferson City, MIssouri and nearly 100 associates company-wide, Williams-Keepers is a regional player in accounting and business services.
“We know we are the industry leader in Mid-Missouri, and we know that starts with our team,” says CEO Jeff Echelmeier.
That team includes an expansive roster of 56 CPAs providing business and personal services, consulting, auditing, employee benefits, as well as tax and accounting services to clients across 13 different industries.“For decades, Williams-Keepers has been committed to our clients, our community and our staff. We not only provide opportunities for personal and professional growth, but also a culture of family and friendship.” continues Echelmeier.
MayeCreate knows all about the tight-knit family atmosphere, so we get that it’s a major competitive advantage in the small business world, and same goes for Williams-Keepers (especially during a hectic tax season). They’re awesome, guys. But their old website barely reflected the most important thing setting them apart from their competition — the people.
Williams-Keepers is a big firm with so much good stuff going on. Their new website highlights their years of dedication to their clients, exudes their company culture, and conveys their industry expertise to online visitors.
The first thing a guest will notice (other than its impeccably clean and sleek design) is an interactive “wheel” tastefully inviting them to cycle through multiple categories of information quickly and easily. It’s no easy feat packing 95 years of business experience into a website, but with navigation and features like this intuitive, innovative “navigation wheel,” so to speak, clients can seamlessly find the information they need in an entertaining and visually stimulating way without all the needless clicking from page to page.
The new site takes things to a whole new level in terms of showing off their company culture. Staff and associates are front and center throughout the site: the homepage keeps their careers and culture in plain view with a rotating display bar showcasing various associates and their respective specialties.
A dedicated WK People page offers full, expandable bios of each associate and links directly to their LinkedIn social media profiles. What’s more, a dedicated Events page helps bring clients and associates together by sharing information about all the seminars, training, career expos & community events Williams-Keepers is continually involved in — all well-organized for easy sorting as well as integrated with MailChimp to allow for automated email updates for Williams-Keepers event staff.
Integration, you say? Do go on!
The new Williams-Keepers site houses a fully-loaded careers section with pages exploring Career Opportunities, How to Apply, WK’s Momentum Program, Life at WK, Company Benefits and Recruiting Events. All of these pages operate as recruiting tools, integrating with the firm’s HR software (BambooHR) to send human resources all prospect information and applications as easy-to-use PDF forms. Whoooooa, Nellie…
Finally, to impart their years of industry expertise (and drastically improve their search engine rankings) a news and resources section was added to allow Williams-Keepers to efficiently update their website with helpful new content for their clients and staff.
Then we added all the other essential features for an awesome and effective website:
Websites that are mobile-friendly with adaptive templates will be served more often on search engines to people using their mobile devices.
With Custom WordPress Themes, the website design is unique and the structure is flexible, scalable, and easily manageable. Let’s just say websites with custom WordPress themes aren’t forced to reside inside the box.
The new Williams-Keepers, LLP website is enrolled in our Company Safe Site Plan, meaning we’ve enhanced the site in an effort to offensively protect it from hackers. We backup the site daily, maintain regular WordPress and plugin updates, and monitor site activity and link function.
It’s imperative to keep content fresh with regular updates to keep clients and prospects interested. With their website completed, we help Williams-Keepers stay on top of their game by performing requested updates and changes to the website as needed.
Does your website show clients and potential employees all your company has to offer? Does it have intuitive & interactive displays? Do you just need a site in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.
Dana is a writer from Toronto, Ontario, Canada. He’s passionate about both content coordination and social media, which is convenient... because that’s his job here at MayeCreate Design! He possesses his Bachelor of Arts in English from Western University and a King Charles Cavalier Spaniel named Finn. His interests include The Toronto Blue Jays, video games with strong narrative arcs, streaming British television, and trying new restaurants with his wonderful fiancée, Ashley. He’s a real renaissance man. Read more about Dana and his dog on our blog.