The Internet is more than just Facebook - it's a marketing tool. Stop treating your website like a brochure and start swinging it like a hammer. Get a corkscrew for the wine.
Get the right tool for the job.
When the only tool you've got is a hammer, everything starts to look like a nail. Even the unsuspecting bottle of wine. Knowing what's available to you is the first step to stocking a toolbox that will get the job done.